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Archive for March, 2010
A logo design that spoke a thousand words
Mar 31st
Intek Security Systems Private Limited is a new age security system providing organization driven by high-end technologies that keeps the environment of many organisations safe. They wanted to have a company logo (logo design) for the first time in order to represent their brand in the market through business card, letterheads and other statioaries. This task of initial creation of the logo design was handed down to Pixel Avatar, the online design agency.
Many brainstorming sessions were organized in order to extract the expectations of the client. The client was sure about a few things which included:
- Red must be used in the logo design in order to express words like vibrancy, importance and vigilance.
- The logo design must look distinct from the Company name (Textual part of the logo)
Apart from these points the team had a parameter to deliver only 10 options to impress the client.
The design team sat down and rolled-up its sleeves with a strong determination to make sure the client gets what was wanted as their company logo. Soon emerged a logo that was able to impress the client.
Vijay Kumar who handled the client says “The logo spoke about various features of the organization. Customer satisfaction has always been my main objective. I was on high spirits to see the client impressed when the logo design was presented. He promised to come back to us for revamping his website and get other design solutions too.”
Sheik Mydeen -The graphic and logo designer (logo creator) of this logo(corporate identity) also had a great feeling of satisfaction
The various expressions that the logo design conveys:
- In the logo design,“I” the first letter of the organisation is mentioned in white.
- In the logo, the shape of the logo is in the form of a human eye that depicts “Being Vigilant” to keep organisations secure.
- The icon of a human inside the logo expresses a single entity “The Organisation” which will be protected.
- The entire logo is worked on a red palette adhering to the client’s need as mentioned above.
- In the logo design, the human icon comes under the letter “I” which depicts that Intek promises to protect organisations from all the security threats.
Pixel Avatar is an online design agency which readily offers Logo Design, flyer design, graphic design, corporate identity, company logo, banners, standees, handouts and other graphic services. Come to Pixel Avatar website and get your entire design necessity delivered just by a click with your mouse.
Intek Security Systems Private Limited is a new age security system providing organization driven by high-end technologies that keeps the environment of many organisations safe. They wanted to have a company logo (logo design) for the first time in order to represent their brand in the market through business card, letterheads and other statioaries. This task of initial creation of the logo design was handed down to Pixel Avatar, the online design agency.
Many brainstorming sessions were organized in order to extract the expectations of the client. The client was sure about a few things which included:
- Red must be used in the logo design in order to express words like vibrancy, importance and vigilance.
- The logo design must look distinct from the Company name (Textual part of the logo)
Apart from these points the team had a parameter to deliver only 10 options to impress the client.
The design team sat down and rolled-up its sleeves with a strong determination to make sure the client gets what was wanted as their company logo. Soon emerged a logo that was able to impress the client.
Vijay Kumar who handled the client says “The logo spoke about various features of the organization. Customer satisfaction has always been my main objective. I was on high spirits to see the client impressed when the logo design was presented. He promised to come back to us for revamping his website and get other design solutions too.”
Sheik Mydeen -The graphic and logo designer( logo creator) of this logo(corporate identity) also had a great feeling of satisfaction.
Incoming search terms:
- intek security- logo (1)
Importance Of Logo and Logo design
Mar 29th
When you say “logo”, the first thing that will come to your mind is a famous corporate or company logo.
But the concept of logo was evolved hundreds of years before. Most of the well known historians and monarchy were represented by a logo.
To name a few:
Swastika-the logo of the Nazis,
A fish- the logo of the Pandya kingdom
A tiger –the logo of the Cholas
Well, after knowing the significance of having a logo, one must dig deep into this wide concept. You must question yourself with the 6 W’s & 1 H
WHAT? WHERE? WHY? WHO? WHEN? Will You?
&
HOW?
WHAT?
- What is the business’s purpose?
- What products and services do you offer to your customers?
- What sets you apart from your competitors? (Critical Success Factor)
- What fonts and colors will you employ in your logo design creating?
- What aspect of your company must your logo convey?
- What logo best portrays your business? (products and services)
WHERE?
- Where all will you use your logo design? (On the product, Package, Letterheads, online, banners, stationary …)
- Where do you see your company in the future?
WHO?
- Who are your customers?
- Who are your current and potential competitors?
- Who do you choose as your company logo designer?
WHY?
- Why is do you need professional help to design your logo?
WHEN?
- When is the right time to launch or re-launch your logo?
- When is the time you redesign your logo?
WILL YOU?
- Will your logo communicate to your target audience without any barriers? (Language, Gender, Nationality…)
- Will you be following logo design trends or come up with a ground-breaking logo design concept?
HOW?
- How much are you willing to spend towards your logo creator?
- How much time can you contribute to logo designing or logo maker?
- How effectively will you present your logo (3d logo design)?
And finally after the logo is rolled-out, it must communicate to the end users’ heart. That is when you task meets its ultimatum. That is when you call it a “GOOD LOGO”.
Pixel Avatar, the online design agency is the right destination to get all your corporate designs including corporate logos, company logos, 3D logos apart from website designing and brochures. We are a Chennai based online design agency offering you design services with the help of our graphic designers and creators.
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- images of logo (10)
- logos of famous companies (9)
