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Archive for April, 2010
Packaging Design THE SILENT SALESMAN
Apr 29th
Package design may seem to be a protective container to stock the product on the retail shelves, but it is the “Silent” external manifestation of the brand. Its role is crucial. Here, packaging can be thought about in many different ways, but if we think purely about the purpose of packaging first, we find the purpose that,
1) It contains the product
2) It communicates product information
3) It facilitates product storage and shipment
4) It reinforces branding
The fourth point (branding) is truly a part of the second point (product information), but it bears special mention here for discussion.
If you look at the packaging for the iPod, it satisfies the first point (product containment), and excels at the third (storage and shipment) because it is a cube. But what about the second (product information) and the fourth (branding)? What does the packaging communicate about the product?
The answer is that the packaging simply and elegantly communicates that:
- This is a premium product.
- This is a product from Apple.
- This is an iPod (assuming you know what one is)
- Some product information (assuming you’re pro-active enough to look at the bottom of the box)
Many times we go to the super market to buy a product. Example: a packet of biscuits. But we end up standing in front of the confectionery section, confused to choose one packet out of the mountain of products stocked on the rack. Too many brands and too many varieties to choose from. This is when the package design comes in handy. Many of us at this state end up buying a biscuit packet that has attracted us in the first 3 seconds see stand in-front of the rack.
Thus a product with an appealing wrapper sells more. This gives the product an edge compared to its competitors.
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Websites with a robust Foundation Design are a MUST
Apr 19th
Can you keep the doors of your office open 24*7 with staff always on the move to serve clients when they in need of you?
Well, at present all the businesses done in the world have global scope. The Internet has become a vast resource of information for business people as they discover the advantages of getting online: the ease of use and the most cost-effective means of marketing. The websites are revolutionizing the markets, allowing all businesses, large or small, with the same opportunities to market their products, services and information on the Internet in an effective and appealing manner.
For Example, A small textile company in the outskirts of Coimbatore a city in the state of Tamil Nadu may cater to an apparel giant in USA. If this scenario is made possible, all the credit goes to INTERNET (the corporate websites) and its’ services that have helped us to bring the world closer. The one aspect of the INTERNET is that, it has made communication simpler and interesting. You could also make use of various other add-ons by engaging your website with e brochures, e catalogs and so on . These features are aimed at making your website your on-line office. Thereby making your client come closer to you.
And the most beneficial part is yet to come. This is how it goes:
No matter where you are or what you are doing – even while you’re sleeping or gone on vacation your on-line website(web design) for you can receive orders and help you make money!
Pixel Avatar is the best illustration for websites’ optimum utilization. We use it as a platform to showcase our work .Our website also acts a medium through which our clients can know about the quotes and contact us from any part of the world for their design solution. We are based at Chennai to offer you the best graphic designs solution just through online.
