Archive for May, 2010

Graphic Designs That Touch Your Heart

May 31st

Every design that we sketch has a purpose to serve. It could be in form a painting which serves the purpose of reflecting the artist’s emotion or it could be a pattern design on a dress which serves the purpose of showing uniqueness to the person who wears it or even a hoarding which serves the purpose of inducing the viewer to get convinced and become a customer.

The Billboards Of Times Square, New York

The beauty in designing (graphic) is that it speaks a non-verbal language which is stronger than the verbal communication in most cases. You may not remember the contents of the magazine that you read the last time but you will certainly remember its cover design.

Before every time you knock the doors of the design or graphic agency to create your logo, brochure, website, catalog, hoarding, package label, visiting card, flyers, handouts or any other related piece of design ask yourself, “what is its purpose?”.

If you are done with answering this simple question consider that your job is 90% over plus you outcome will be guaranteed to success when it is released in the business environment.

It is also necessary to make sure that whether you like the output as a customer. But always remember the thumb rule “If You Don’t like It, You Can’t Sell IT”-David Ogilvy, the Father of Advertising.

Pixel Avatar is one unique online design agency offering world-class design solutions for your corporate organizations and even for your personal use. With its headquarters based at Chennai, Pixel Studios will answer to all your design needs including office stationeries design, logo designs, brochure designs and website solutions.

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advertising, design, Graphic Design, Marketing tacts

Sculpturing The LOGO

May 29th

Posted by Pixel Avatar in Case Studies

1 comment

Muthu Silk Plaza, Pixel Avatar’s well known client, is one of the most popular brands in Pondicherry. It had gained the trust and confidence of many people for its premium quality and utmost service.

The client had wanted a LOGO to be shaped for representing its eminent brand. They insisted on the concepts to match the current trend in the market and at the same time reflect the trustworthiness and goodwill. Soon began a new exiting venture in Pixel Avatar to Bring out a LOGO for Prestigious Brand such as Muthu Silk Plaza.

The client coordinators and designers had to work hand-in-hand to achieve the ultimate goal of nailing the most pertinent LOGO.

Soon, came different thoughts which were put on to canvas to bring in various options for the LOGO.

The designers Sheik Mydeen and Vinod said “The main target for any designer is to satisfy the client’s desire. But in this project, we feel extremely overwhelmed since the client was more than satisfied with the output”.

The initial sketch was put to create LOGOS, keeping in mind the short form of the Company name as “MSP” (Muthu Silk Plaza).