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Archive for July, 2010
Delivering The Dream
Jul 22nd
Clarion is one of India’s largest beauty products manufacturer and is as well known for its honorable commitment to the environment and the society. This organization is also an epitome of sustainable quality standards.
This client wished to revamp the website to project Clarion on the global platform.
The golden opportunity to showcase Clarion as a world –class brand was handed to Pixel Avatar. The client wanted to bring-forward the website completely animated. There were great responsibilities bestowed on the Pixel Avatar team to perform.
The introductory page had to be extraordinary, the inner banners of each webpage had to be apt and unique according to the respective topics contained, user-friendly enquiry forms were to be incorporated and even the webpage loading symbol was to be customized as the Clarion’s logo.
The team soon warmed-up and began its Research & Development to draw various new and exceptional options in the scripts and programs to construct this one of a kind website. Though the client was not being physically present, both the Pixel Avatar Team and the client worked together virtually. Strong communication setups were made throughout the project using the internet and telephonic conversations.
Soon, churned-out an extraordinary website which mirrored the vision of the client which was to obtain the ideal “Clarion Website”.
Speaking to Pixel Avatar’s Website and Flash designer - Deepak Raj, he said, “Clarion’s brand image had to be perfectly communicated to people through this website. It was a challenging project in my career and soon after the R&D done on this project improved the designing quality of the future project we took up.”
Working for a brand like Clarion was a great experience which made Pixel Avatar move a step higher. Clarion will remain as one of the esteemed clients of Pixel Avatar.
SNAPSHOTS OF THE WEBSITE
The Color Psychology Of Graphic Designs
Jul 20th
Color plays such an important role in our lives whether we realize it or not. It has the ability to influence our feelings and emotions in a way that few other mediums can. It can control our moods and thoughts. Colors used in any graphic design have the ability to make us feel happy, depressed, excited, relaxed, hungry and creative.
We are faced with color choices all the time whether we realize it or not. The first crucial decision of the day usually (Example: design for corporate organizations) comes in the morning when decide what to wear. Often we will pick our clothes based on the color of the mood we are feeling or wish to portray that day. The colors that we choose to show the world are often a direct reflection of personality.
Colors have a deep subliminal meanings that effects our thinking and rational. They have symbolic meaning that changes amongst cultures and countries. As a result of this color, research and planning is a vital part of the design process (even in online design). Before one can even begin to create design or marketing campaign they must choose the appropriate colors that are both effective to spread their message and also compliment each other.
Pixel Avatar, the online design agency offers web design, business card design, Logo Design, brochure designs and all other service that a world-class design agency can offer you. We are a Chennai based design agency ready to offer you design services across the world.
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