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Archive for January, 2012
Happy 63rd Republic day
Jan 25th
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Corporate Identity, What is it?
Jan 24th
The Corporate Identity or the CI as it is popularly known refers to the outer or external “persona“projected by an organization or a particular brand. It is generally a visible expression which could be a patent or a trademark.
This corporate identity helps organizations to answer questions including “who they are”, “what do they offer” and “where are they going towards”. Corporate identity also allows customers to indicate their sense of belonging (ownership) with particular human groups and the society as a whole. The core concept behind having a corporate identity is that everything a company does, everything it owns and everything it sells should replicate the principles and goals of the business.
The Corporate Identity of a company is made up of many visual props:
• Logo (The symbolic representation of the entire brand or organization)
• Stationery (Letterhead, business card, envelopes, etc.)
• Marketing Collateral (Flyers, brochures, handouts, books, etc.)
• Internet Based Identity (Corporate website, product website, blog, etc)
• Products & Packaging (Products sold and the packaging in which they come in)
• Apparel Design (Tangible clothing items that are worn by employees)
• Signage (Interior & exterior design like hoardings and billboards)
All of these elements together create an identity that will hold up the corporate or brand image. The logo design is a corporate identity which wraps up all the entities into one identifiable symbol. This symbol is the avatar and the emblem of the business as a whole.
