A Marketing Kit enables you to attract new customers, educate existing customers, form new partnerships, educate suppliers and attract prospects. A good Marketing Kit is so powerful that it helps in enhancing the visibility of your business and in your clients and prospects arriving at immediate positive decisions about your offerings.

Usually a business will have a visiting card, letter head and a brochure. But, depending on the prospects a business tries to reach out, the marketing kit can consist of one or several of the below items.

-         Corporate Brochure

-         Folder Design

-         Poster Design

-         Dangler Design

-         Standee Design

-         Flyer Design

-         Hoarding Design

-         Magazine Advertisement Design

-         CD Top & Inlay Card Design

-         Invitation Design

-         Greeting Card Design

-         PPT Template / Word Template

-         Biz Card / Letter Head / Envelope

Remember, these components are the initial impression that your prospects are exposed to regarding your company.

Here are some ways your business can benefit from a Marketing Kit:

-         It keeps your Marketing Efforts Consistent:

This is ideal for building brand awareness and trust.

-         It tells customers why they need you:

It tells them, quickly, that you know their expectations and why they can trust you to help.

-         It keeps you on track:

A Marketing Kit contains everything your clients will want to know about your operations, your motivations and your results. Knowing exactly what your business is all about will help you capture your unique positioning.

-         It saves you time:

With a Marketing Kit, everything you need to follow up with a lead is right there. Simply refer to your Marketing Kit for all you need. Then, spend your saved time doing what you do best – making your clients happy!

These are all factors that anyone would find appealing, especially prospects.

Pixel Avatar, a top-notch design agency, has designed result oriented Marketing Kit for many businesses. It has launched an exclusive Marketing Kit Package which consists of Brochure Design + any 5 design packages which will complete your exclusive marketing kit.

You can visit http://www.pixelavatar.com/festival-offers.asp or call them at + 91 99625 20041 to place your order.

No matter what stage your business is at, you will always benefit from a professional Marketing Kit, which will help you stand out from the crowd, to your prospective clients.

If you wish to entice your target customers, customize your marketing strategies and choose a basket of media which will clearly lay-down your marketing communications to your customers in the most effective manner.

Why do brochure designs holds such an importance?
What is there in a brochure design which other marketing tools can’t offer?

A brochure is a comprehensive version of the product’s promotion. One cannot elucidate the advantages or aspects of a product/service using hoardings or print ads.

On the whole, brochure designs represent the business extensively whereas print ads or hoardings provide less opportunity for it. Brochures have the ability to interact with the target customers for a longer duration if they are capable to snatch their attention because once the consumer gets hold of the brochure, he/she will hunt down the content for information.

To make such attraction, the brochure design must have an alluring look. Attracting images and vibrant colors are not the only features to enhance the look. A crisp tagline, professionally written content or even a meticulously designed illustration may help in grabbing the attention of the target audience.

Brochures are highly yielding marketing tool but it must go in line with the nature of the business and target audience in order to reap its utmost advantages.

Simplistic: The most important and effective idea for all marketing tools is simplicity. Providing a simplistic design will help them withstand the test of time. Use clean, simple patterns, and easy to view layouts.

Neutrals: Along with simplistic designs, neutral hues including slate gray, blue, khaki and the like is expected to create a revolution. Neutral colours are comfortable on the eye. They provide a great background to display your pictures. They create a simple contrast and let the image stand out and your branding comes through.

Circles: Out goes the square and rectangular pattern for brochure with this year. The next trend that’s going to create a wave in the designing of brochures could be the ‘Circles’.  Circles will be the in-thing for every marketing material. From website to brochures, the shape will receive a warm welcome. Try using circle as frames for your brochure’s artwork.

2012 will certainly be a year of simplicity. These small tips incorporated in your brochure design, you might create a brochure par excellence for the year ahead. This will freshen up the looks of the brochure and will be in-step with the time.

Pixel Avatar is an online design agency offering unparallel design solutions to clients around the world. With a strong creative team continuously working to enhance the communication and design strategies, Pixel Avatar provides excellent brochure designing and print ads, develops websites and handles web maintenance, create cutting-edge logos and marketing collaterals.

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Check out the below listed benefits of Flash websites.

The Visual Experience: Flash is one method to entertain your website visitors. Flash websites are more visually attractive and outstanding than the sites designed in HTML. Flash enables you to incorporate 3D graphics and animations which would enhance the total look and feel of your company website.

Independence: Irrespective of the browser you use, Flash is easily downloaded and will look the same in any browser. With flash, you can easily place objects anywhere you want without having to deal tables and other coding hassles.

Interactivity: Flash enables higher level of interactivity than HTML. It helps to create a website that enables rollovers, colour and image changes, it can incorporate sound and movie or background music and more. You can use them all or just select the ones your website would need. Animation – both 3D and 2D are possible with flash in your website.

Ease to Use: Flash can help you include not just videos, but animations as well. Don’t you think your website, be it corporate, personal or other, would look just great with all these? Flash enables you to play the video directly from your website and no links or plug-ins are required.

Search Engine Friendly: didn’t you know that yet? Yes, Flash is easy and search engine friendly. It adds to your search engine optimization. You can now conveniently divert the traffic to your website.

Pixel Avatar is the best online digital agency providing excellent services in website designing print advertising, brochure designing and logo designing. The team of professionals here studies the requirements of the clients and creates tailor made solutions exclusively for them.

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• Eye catchy headline – The average prospect sees numerous headlines every day. Will yours stand out?
• Copy focused primarily on the prospect –address the prospects problems and remember to bring the benefits to life.
• Is the copy persuasive or descriptive – Use the style suitable for the purpose and check if the tone matches the requirement and keep it consistent
• Clear connection between each feature and benefit should be made
• Highlight the advantages of the product – mention what more can you provide than your competitors
• Summarize the benefits and features at the end
• Support the claims with evidence – Use testimonials, statistics, success stories, reviews, etc
• A call to action is a must – Tell the prospect what to do next
• Make the offer compelling enough to stimulate positive action from the customer’s side
• Use the copy to differentiate the product from the competition. The product should stand out in a crowd of look-alikes
• Check for any mistakes or typos – Check for correct addresses, phone numbers, product names, spellings, and Website URLs and also check if the facts are correct
• Remove clichés
• Use active voice – Try to keep the content in active voice and prefer short sentences
• Use minimum words – make use of bullet points, subheads etc for easy reading
• Define the abbreviation/acronyms at least one time in the copy
• Create a  sense of urgency – explain why the prospect should act now

Pixel Avatar is the best online design agency in India providing practical communication solutions and design strategies to clients. We offer creative logo designs, corporate identity, brochure designs and handle print advertisements, web designing and website maintenance. We provide copywriting support to our clients for effective communication in both online and offline media.

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The Unilever logo is one of the renowned logo designs which has a very strong message about the company. Look closely at the logo and you will find about 25 icons joined together to form the shape of the letter ‘U’. Each of these icons represents different things which are closely related to the corporate identity and products.

Unilever Logo

Here is what each of the icons in the Unilever Logo are and what they stand for.

1.    Sun – the primary natural resource. It also refers to Unilever’s origin in Port Sunlight.
2.    Bee – represents pollination, hard work, bio-diversity. Also represents symbolise environmental challenges
3.    DNA – the genetic blueprint of life. Symbol of bio-science and represents health.
4.    Hand – symbol of sensitivity, care and need. Also represents skin and sense of touch
5.    Flower – stands for fragrance, joy etc and when placed with the hand it symbolize moisture, softness etc.
6.    Palm Tree – a natural resource. Represents nature and certain products of Unilever including the palm oil
7.    Hair – symbol of feminine. Represents beauty and good looks. Placed near a flower to mean softness, fragrance, cleanliness etc.
8.    Sauces/spreads – suggests blending of flavours, taste etc
9.    Bowel – represents ready to eat food
10.    Spoon – represents taste, cooking, nutrition etc
11.    Spice – represents flavours, fresh ingredients taste etc
12.    Fish – represents non-vegeterian food
13.    Sparkle – represents energy, shine, cleanliness, health, goodness etc
14.    Bird – the symbol of freedom, getting more out of life.
15.    Plant – symbolize growth, nature, natural ingredients etc
16.    Lips – represents beauty, looks, good taste etc
17.    Ice cream – represents joy, delight, pleasure, celebration etc
18.    Recycle – represents part of the company’s social responsibility and commitment to sustainability
19.    Particles – refers to science, bubbles, fizz etc
20.    Frozen – represents frozen items, freshness, etc. It is a transformational symbol.
21.    Container – refers to good packaging
22.    Heart – the symbol of love, care and affection and can be extended to mean healthy heart
23.    Clothes – stands for fresh laundry, good looks
24.    Wave – signifies cleanliness, freshness and vigour
25.    Liquid – symbolize purity, clean water, freshness and so on

Pixel Avatar is a top-notch online design agency offering cutting edge design solutions. We provide support to our clients in creating their corporate identity, logo designs, marketing collaterals and brochure designs. We offer creative print advertisements, website designing and web maintenance too.

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If you are planning to create your company brochure or business brochure, the below given tips might serve you great values.

What type of brochure is yours?

There are different types of brochures. These varieties are not based on the styles or execution, but the purpose it serves.

Leave-Behind Brochure: these brochures are left behind with your clients/potential customer, after a client meeting for his further reference.

Point-of-sale Brochure: these brochures are usually kept at the counter (usually banks/checkout points/ticket counters) where a potential customer can pick one as he stands in the queue.

Respond Enquiry: if a potential customer/client asks you about a particular service/product, you can mail this brochure to them.

Direct Mailer: it will be fantastic idea if you can include your brochure in your direct mailer package.

Sales Support Tool: as the name suggest, it is your support tool for sales. You can leave it with your customer just like a leave-behind brochure. It will contain all the information you would want your customer to remember.

Can your brochure stand alone?

Ask yourself if your brochure can stand alone. Some companies speak about all their products and services in a single business brochure while the others design brochures for just a single product/service. If your brochure is to be used along with other sales materials, then form the content accordingly.

Who is it targeting?

The most essential of all is to know whom the brochure is targeting. If you are making a brochure for secondary school students, there is no point in using technical jargons and heavy words. To convince them is a different art. If you are targeting corporate giants, then better use carefully chosen words. Decide what type of information would your target audience want about your from your brochure.

Always remember that each and every type of brochure serves a particular purpose and they cannot sound the same.

Pixel Avatar is an online design agency which offers the best design solutions and communication strategies in India. We provide cutting edge brochure design, print advertisement ideas, logo design, taglines, corporate identity and more.

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The flyer has only one objective – your business promotion. There are a number of ways your flyer can achieve this objective. It can either tell people what you can do or tell them what they actually need or inform them what your specialty/offers are. The flyer will also give your details including your business name and other contact details.

The best method to follow to create an effective flyer is to keep it really very simple. Over doing never helps in communication through flyers. Flyers have their own limitation – the limitation of space. Well organized layout with creative graphics and well written, short copy will do all the magic.

Here are some examples of effective flyers done by Pixel Avatar.

Pixel Avatar is the best online design agency in India offering creative communication solutions. Our services include logo creation, brochure designing, print advertisement creation, website designing and web maintenance, flyer designing, marketing collaterals designing etc.

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For the first time, the Olympics logo is going to be used for both Olympic and Paralympic games. The standard colours that the logo will appear are green, magenta, orange and blue. The logo is, however, flexible enough to incorporate many other colours as well to enable sponsors to merge their corporate colours and create a personalized version of the same logo.

There was another logo created for the bidding process which was created by the Kino Design (this is not the brand identity of the Olympic Games). This logo shows a ribbon with blue, yellow, black, green,. And red stripes twisting around the letters and digits in ‘LONDON 2012”. The ribbon depicts the shape of the River Thames in London.

Pixel Avatar is the online design agency offering avant-garde logo designs, brochure designs and print designs apart from the ultra modern web designing approaches and marketing collateral creation. The team of professionals here provides best in class graphic designing, website maintenance solutions and print designs.

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Don’t take chances with your business by just using what is available in-house. Once a negative impression is created, it will take really long for the organization to revive. Just like the way you think a hundred times what phone to buy for yourself, you must think at least twice before doing anything for your business. Be it branding, website developing, logo designing, or letter head creating, everything needs an expert’s opinion, idea and talent.

Small businesses have a long way to travel before they acquire the trust of the people. You might not be able to handle all the channels of communication and marketing yourself.  Your knowledge of the internet media and the latest designing tools may be limited. There are lot of things that an expert knows and can share with you to get the best out of the measures you take to build your business.

Trust the professional design agencies for your designing requirements. These agencies handle a lot of clients ranging from real estate to education. They would have a team of website designers, logo creators, graphic designers and marketing executives who can handle your requirements with utmost care.

Pixel Avatar is the no.1 design agency in India supporting small business enterprises with cutting edge design solutions including web designing, brochure designing, print advertising, logo creation etc. Pixel Avatar has quality experience working for corporate companies with effective graphics designing, creating customized marketing collaterals, website designing and maintenance.