Today, we're thinking about your business
Brochure Design
Check the Effectiveness of Your Copy
Dec 20th
How effective is your copy? Here is a checklist as a quality-control tool for you to make sure your copy effectively communicate all that you want.
- Eye catchy headline – The average prospect sees numerous headlines every day. Will yours stand out?
- Copy focused primarily on the prospect –address the prospects problems and remember to bring the benefits to life.
- Is the copy persuasive or descriptive – Use the style suitable for the purpose and check if the tone matches the requirement and keep it consistent
- Clear connection between each feature and benefit should be made
- Highlight the advantages of the product – mention what more can you provide than your competitors
- Summarize the benefits and features at the end
- Support the claims with evidence – Use testimonials, statistics, success stories, reviews, etc
- A call to action is a must – Tell the prospect what to do next
- Make the offer compelling enough to stimulate positive action from the customer’s side
- Use the copy to differentiate the product from the competition. The product should stand out in a crowd of look-alikes
- Check for any mistakes or typos – Check for correct addresses, phone numbers, product names, spellings, and Website URLs and also check if the facts are correct
- Remove clichés
- Use active voice – Try to keep the content in active voice and prefer short sentences
- Use minimum words – make use of bullet points, subheads etc for easy reading
- Define the abbreviation/acronyms at least one time in the copy
- Create a sense of urgency – explain why the prospect should act now
Pixel Avatar is the best online design agency in India providing practical communication solutions and design strategies to clients. We offer creative logo designs, corporate identity, brochure designs and handle print advertisements, web designing and website maintenance. We provide copywriting support to our clients for effective communication in both online and offline media.
Incoming search terms:
- pixel avatar define (1)
What’s in a Logo?
Dec 17th
Well, there’s a lot more than what you see in a logo. A logo is not just a combination of different shapes and colours. It has in-depth meaning to every single element incorporated in it. These elements together give out the ideas that the brand or company stands for.
The Unilever logo is one of the renowned logo designs which has a very strong message about the company. Look closely at the logo and you will find about 25 icons joined together to form the shape of the letter ‘U’. Each of these icons represents different things which are closely related to the corporate identity and products.
Unilever Logo
Here is what each of the icons in the Unilever Logo are and what they stand for.
1. Sun – the primary natural resource. It also refers to Unilever’s origin in Port Sunlight.
2. Bee – represents pollination, hard work, bio-diversity. Also represents symbolise environmental challenges
3. DNA – the genetic blueprint of life. Symbol of bio-science and represents health.
4. Hand – symbol of sensitivity, care and need. Also represents skin and sense of touch
5. Flower – stands for fragrance, joy etc and when placed with the hand it symbolize moisture, softness etc.
6. Palm Tree – a natural resource. Represents nature and certain products of Unilever including the palm oil
7. Hair – symbol of feminine. Represents beauty and good looks. Placed near a flower to mean softness, fragrance, cleanliness etc.
8. Sauces/spreads – suggests blending of flavours, taste etc
9. Bowel – represents ready to eat food
10. Spoon – represents taste, cooking, nutrition etc
11. Spice – represents flavours, fresh ingredients taste etc
12. Fish – represents non-vegeterian food
13. Sparkle – represents energy, shine, cleanliness, health, goodness etc
14. Bird – the symbol of freedom, getting more out of life.
15. Plant – symbolize growth, nature, natural ingredients etc
16. Lips – represents beauty, looks, good taste etc
17. Ice cream – represents joy, delight, pleasure, celebration etc
18. Recycle – represents part of the company’s social responsibility and commitment to sustainability
19. Particles – refers to science, bubbles, fizz etc
20. Frozen – represents frozen items, freshness, etc. It is a transformational symbol.
21. Container – refers to good packaging
22. Heart – the symbol of love, care and affection and can be extended to mean healthy heart
23. Clothes – stands for fresh laundry, good looks
24. Wave – signifies cleanliness, freshness and vigour
25. Liquid – symbolize purity, clean water, freshness and so on
Pixel Avatar is a top-notch online design agency offering cutting edge design solutions. We provide support to our clients in creating their corporate identity, logo designs, marketing collaterals and brochure designs. We offer creative print advertisements, website designing and web maintenance too.
Incoming search terms:
- whats in a logo (2)
- what company\s logo have palm tree (1)
- whats in a logo? (1)
