Today, we're thinking about your business
Case Studies
Adding A New Face To LOGO
May 20th
Every Logo that we see on top of hoardings, as we travel on the road, has something to communicate. The logos we come across everyday, communicate the dream of every visionary who wanted the name of their brand to be heard all over the region. The logo is the face of these visionary individuals, which represents them in the Business World.
One such visionary, a client of Pixel Avatar wanted to make a mark on the hospitality and service business by launching this brand to which the logo was to be designed. He wanted the logo to be designed for his upcoming chain of restaurants which will focus on American type of food and more. The client had started this business initiation after being inspired by famous restaurant chain brands abroad and their marketing tactics.
Many brainstorming sessions were conducted in order to create this logo. Then an idea of utilizing the face of the client on the logo design was finalized and the designer, Sheik Mydeen rolled-up his sleeves to bring in the options. The logo you are about to see was iterated thrice and approved by the client with the level of satisfaction.
Iteration1: The Inputs Being Manually Sketched
Iteration2: Finalising the Layout
Iteration3: Finalising the Colour & Font
Iteration4: The Final Logo
Incoming search terms:
- cfc logo (19)
- hoardings in chennai (1)
Distinct And Different
May 7th
In the earlier post was discussed, the inevitable functions and utility of product designs that are generated through professional design agencies. Pixel Avatar has helped many companies in designing their product package with its magical hands.
One such client was Top Cchu, a Chennai based company which wanted to launch different flavors of its mouth-fresheners Brand.
Here the client has a preconceived idea about how the package must look like. They opted to have a transparent cover with the label of the product placed at the center of the package.
Pixel Avatar took-up this challenge to generate the design for the package. As the product was being newly launched, the client wanted a fresh look for the pack too. Also was bestowed a great responsibility on the designers to show distinction in the packages that will be made in all the multiple flavors.
The team gathered-up and brought many options, also by keeping in mind the specifications given by the client. They were also asked to taste the samples in order to understand the product better.
The designer of this project, Sheik Mydeen says “The mouth-fresheners industry is undersized with less number of players to compete. Top Cchu will be the only mouth-freshener brand offering different flavors. To show freshness and diversity in every flavor of the product pack was the challenge I had to face and win-over”.
The basic design of the package was frozen to be as below:
