A Marketing Kit enables you to attract new customers, educate existing customers, form new partnerships, educate suppliers and attract prospects. A good Marketing Kit is so powerful that it helps in enhancing the visibility of your business and in your clients and prospects arriving at immediate positive decisions about your offerings.

Usually a business will have a visiting card, letter head and a brochure. But, depending on the prospects a business tries to reach out, the marketing kit can consist of one or several of the below items.

-         Corporate Brochure

-         Folder Design

-         Poster Design

-         Dangler Design

-         Standee Design

-         Flyer Design

-         Hoarding Design

-         Magazine Advertisement Design

-         CD Top & Inlay Card Design

-         Invitation Design

-         Greeting Card Design

-         PPT Template / Word Template

-         Biz Card / Letter Head / Envelope

Remember, these components are the initial impression that your prospects are exposed to regarding your company.

Here are some ways your business can benefit from a Marketing Kit:

-         It keeps your Marketing Efforts Consistent:

This is ideal for building brand awareness and trust.

-         It tells customers why they need you:

It tells them, quickly, that you know their expectations and why they can trust you to help.

-         It keeps you on track:

A Marketing Kit contains everything your clients will want to know about your operations, your motivations and your results. Knowing exactly what your business is all about will help you capture your unique positioning.

-         It saves you time:

With a Marketing Kit, everything you need to follow up with a lead is right there. Simply refer to your Marketing Kit for all you need. Then, spend your saved time doing what you do best – making your clients happy!

These are all factors that anyone would find appealing, especially prospects.

Pixel Avatar, a top-notch design agency, has designed result oriented Marketing Kit for many businesses. It has launched an exclusive Marketing Kit Package which consists of Brochure Design + any 5 design packages which will complete your exclusive marketing kit.

You can visit http://www.pixelavatar.com/festival-offers.asp or call them at + 91 99625 20041 to place your order.

No matter what stage your business is at, you will always benefit from a professional Marketing Kit, which will help you stand out from the crowd, to your prospective clients.

If you are planning to create your company brochure or business brochure, the below given tips might serve you great values.

What type of brochure is yours?

There are different types of brochures. These varieties are not based on the styles or execution, but the purpose it serves.

Leave-Behind Brochure: these brochures are left behind with your clients/potential customer, after a client meeting for his further reference.

Point-of-sale Brochure: these brochures are usually kept at the counter (usually banks/checkout points/ticket counters) where a potential customer can pick one as he stands in the queue.

Respond Enquiry: if a potential customer/client asks you about a particular service/product, you can mail this brochure to them.

Direct Mailer: it will be fantastic idea if you can include your brochure in your direct mailer package.

Sales Support Tool: as the name suggest, it is your support tool for sales. You can leave it with your customer just like a leave-behind brochure. It will contain all the information you would want your customer to remember.

Can your brochure stand alone?

Ask yourself if your brochure can stand alone. Some companies speak about all their products and services in a single business brochure while the others design brochures for just a single product/service. If your brochure is to be used along with other sales materials, then form the content accordingly.

Who is it targeting?

The most essential of all is to know whom the brochure is targeting. If you are making a brochure for secondary school students, there is no point in using technical jargons and heavy words. To convince them is a different art. If you are targeting corporate giants, then better use carefully chosen words. Decide what type of information would your target audience want about your from your brochure.

Always remember that each and every type of brochure serves a particular purpose and they cannot sound the same.

Pixel Avatar is an online design agency which offers the best design solutions and communication strategies in India. We provide cutting edge brochure design, print advertisement ideas, logo design, taglines, corporate identity and more.

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This is the WWF logo. The giant panda in black and white was first designed in1961 and went through a few iterations before the current logo was 2000.

The Egg and Spoon logo is one of the best example to show ideas at work. The starting letter (of “Egg and Spoon) is the logo, but look carefully and you find that the whole idea is conveyed through just one letter.  (You didn’t miss the egg and a spoon in the ‘e’ did you?)

Wiesinger Music logo is simple and cute, but it is a very clever idea of using black and white to create ‘W’ and ‘M’ to form the shape of the keys in a Piano. What else can be a perfect logo for a piano service institution?

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Have you noticed the use of the bottle shape in the logo of Coke? Just the while bottle shape on a red background or vice-versa, reminds the world about the leading brand in the bottled cold beverage.

It took many years for the company to arrive at the present bottle shape which by itself promotes the brand. The image below shows the evolution of the current shape of the bottle.

In 1899, the first bottle –in a cylindrical shape looked more like a fashioned perfume bottle. Then in 1900 it adopted the milk bottle design which was changed in 1915 into a shape to which much iteration were made to finally come up with the shape it has now. Though the change was rapid in the beginning, it took 75 years for the coke bottle to take this form from the third design they formed.

This design of the packaging has been used widely in their advertising to promote their product. (This is something that even their best competitor has not used). Such is the benefit of unique packaging. Consumers will remember the brand at the sight of it. Once he is in the retail shop, this packaging will capture his attention in no time and thus increase the possibilities of sales.

Pixel Avatar is your online design agency providing effective branding and corporate identity, logo designing, print advertising, web maintenance and more to ensure a successful business.

Whether you plan it or not, every business, small or big, creates an identity of its own by the way you approach your interaction with your audience. This interaction will include everything tangible and intangible that relates to your company or product. Leading companies were successful in creating this image in the minds of the people which gained them credibility. Small business also requires a good corporate identity to progress.

To appropriately promote your business, you must know what people think about your company and brand. If it is a negative one, immediate actions should be taken to create positive impression in peoples mind. If your company already have a positive image, then it is up to you to build it. This is because, a good corporate identity is what will act to bring you success. In short, corporate identity decides your business growth.

Your corporate identity will reflect in your corporate logo, tagline, advertising, product packaging, customer interaction, corporate website, and anything that will carry your company name or brand name. Always keep in mind that corporate identity is in constant interaction with the common people which includes your current customers and prospects as well. Get the help of a professional agency to build the right kind of corporate identity and promote it to ensure successful business.

Pixel Avatar is an online design agency designing your logos, creating effective print advertisements, brochures, handling your web maintenance, enhancing corporate identity and making marketing collaterals. You can always find our team of professionals at your service.

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Elefont logo:

A very simple idea conveys the company name with such beauty in this logo. The small letter e of the company name has been tweaked just a little to make an elephant trunk in the white space. Not much needs to be told about it.

Guild of Food Writers logo:

The perfect combination of food and writing is evident from this logo. It might look like the nib of an ink pen, but there is a spoon in the white space, if you can see. The Guild of Food Writers has got the apt logo for them from this simple image.

Yoga Australia logo:

Simplicity at its best is the apt description for this logo. The woman in yoga posture tells us that it’s for a very professional yoga centre. Look closely and you can find the Australia’s map in the white space in the middle of the logo visualizing the name of the organization.

Creating the tailor-made logos that suite your business and the company name can be done only by professionals who can understand your business really well. Avail the support of experts for your logo design and think out of the box for creative ideas.

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Many times it is noticed that people go to the super market to buy a product, and they end up staring clueless standing in front of the confectionery section, confused to choose one brand out of the mountain of products stocked on the rack. Too many choices confuse them. This is when the package design comes in handy. Many of such people end up buying the product with the most attractive packaging that impressed them in the first 3 second they stand in front of the rack. This means that a product with an impressive cover sells better. Therefore, a good packaging definitely gives an edge to the product when compared to its competitors.

Pixel Avatar is an online design agency offering creative support and business communication solutions. Our team of professionals provide exceptional branding solutions, attractive graphics designing, exclusive web maintenance and other print solutions.

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Here is an example:

This is the magazine ad of Land Rover. They have taken their tagline “Go Beyond” way beyond ordinary imagination. Creatively done, the paper has been put to use as the message.

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The limitation of flyers is when it cannot arrest the attention of a person who comes across it. A flyer can reach a person in many ways, but the job of gaining his/her attention is solely the creativity of the flyer. The more attractive and interesting the flyer is, the more it shouts out. Your flyers can speak volumes through the colorful visuals and well organized texts. It would require an effective visual, a catchy heading that address the needs of the reader or enforce why your product/service is necessary. It should contain solid information and contact details. A colourful, pleasant looking, flyer will surely prompt the reader to go through the whole information.

Of course, arresting attention is not the only responsibility of a flyer. It must give important information such as the product/service you offer, why you are better than others, how they can avail the opportunity, and reach out to you. All these information must be put across in such a way that the person not only read the content, but also act accordingly. A professional agency can give you a helping hand in designing the apt flyer for your needs. They know the ‘do how’ and deploy the right strategy for your business communication requirements.

Pixel Avatar is an online design agency offering high quality business communication strategies including brochure design, web maintenance, print advertising, flyers and leaflets, marketing collateral designing and so on. At Pixel Avatar, you are sure to find the solution for effective business communication.

It took a big idea of a copy writer to change the face of advertising.

Writing a good copy that enhances your product is very important in advertising.  Here at Pixel Avatar, every copy, be it brochure, blogs, websites or print advertisements, speaks for the product in a way that you would like to read.

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