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What’s in a Logo?
Dec 17th
Well, there’s a lot more than what you see in a logo. A logo is not just a combination of different shapes and colours. It has in-depth meaning to every single element incorporated in it. These elements together give out the ideas that the brand or company stands for.
The Unilever logo is one of the renowned logo designs which has a very strong message about the company. Look closely at the logo and you will find about 25 icons joined together to form the shape of the letter ‘U’. Each of these icons represents different things which are closely related to the corporate identity and products.
Unilever Logo
Here is what each of the icons in the Unilever Logo are and what they stand for.
1. Sun – the primary natural resource. It also refers to Unilever’s origin in Port Sunlight.
2. Bee – represents pollination, hard work, bio-diversity. Also represents symbolise environmental challenges
3. DNA – the genetic blueprint of life. Symbol of bio-science and represents health.
4. Hand – symbol of sensitivity, care and need. Also represents skin and sense of touch
5. Flower – stands for fragrance, joy etc and when placed with the hand it symbolize moisture, softness etc.
6. Palm Tree – a natural resource. Represents nature and certain products of Unilever including the palm oil
7. Hair – symbol of feminine. Represents beauty and good looks. Placed near a flower to mean softness, fragrance, cleanliness etc.
8. Sauces/spreads – suggests blending of flavours, taste etc
9. Bowel – represents ready to eat food
10. Spoon – represents taste, cooking, nutrition etc
11. Spice – represents flavours, fresh ingredients taste etc
12. Fish – represents non-vegeterian food
13. Sparkle – represents energy, shine, cleanliness, health, goodness etc
14. Bird – the symbol of freedom, getting more out of life.
15. Plant – symbolize growth, nature, natural ingredients etc
16. Lips – represents beauty, looks, good taste etc
17. Ice cream – represents joy, delight, pleasure, celebration etc
18. Recycle – represents part of the company’s social responsibility and commitment to sustainability
19. Particles – refers to science, bubbles, fizz etc
20. Frozen – represents frozen items, freshness, etc. It is a transformational symbol.
21. Container – refers to good packaging
22. Heart – the symbol of love, care and affection and can be extended to mean healthy heart
23. Clothes – stands for fresh laundry, good looks
24. Wave – signifies cleanliness, freshness and vigour
25. Liquid – symbolize purity, clean water, freshness and so on
Pixel Avatar is a top-notch online design agency offering cutting edge design solutions. We provide support to our clients in creating their corporate identity, logo designs, marketing collaterals and brochure designs. We offer creative print advertisements, website designing and web maintenance too.
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The Dos and Don’ts of Business Cards
Dec 13th
Check out some of the most important things to remember while creating an effective business card for your business.
Be Brand loyal: Making your business card exclusive and stylish will sound like a good idea, after all to grab the person’s attention is one of the prime purpose of the business card. There is but, no need for an extravagant business card. People would remember your card for the surprisingly outstanding looks, but might not give attention to the details in it. Thus, your business card will fail to serve its purpose. It will also be an unwanted expense too.
Your business card should reflect your brand image. It is important to follow your corporate colour even in the business card. Link it to your logo and corporate image of your company. Remember to that consistency is important even for your business card.
Don’t compromise on quality: You wouldn’t choose an ill dressed person to represent your company in a business meet, would you? This is the same with your business card. Do not think that your business card is just a small piece of hard paper with your name and contact details. Your business card is the key to future business. It acts as your company’s representative.
Make sure that your business card is designed with utmost care and the content is error free. It is essential to print your business card in a good quality, durable paper or other materials. It is not compulsory that your business card has to be hard paper always. You can look for other options which will suit your brand.
Avoid complexity: You can achieve unbeatable designs through graphic designing these days. One can easily be tempted to use to create sophisticated designs for business cards. It is wise to keep the design simple but attractive. Business cards that are clear, well aligned and to the point are usually more effective than multi-coloured, complex and multi-font business cards.
Apt size: Can your business card be easily slipped into a purse or the pocket of a shirt? Does it have enough space within the margin to contain all the information it should contain? Do not squeeze in the content of your business card in a small font; people are not going to strain their eyes for your benefit. Similarly, if your business card is too big to carry around in a purse or a pocket, chances are that it will soon be lost. And with it goes your business opportunity too. Pay attention to shape than size.
Pixel Avatar is the best online design agency in India, taking care of the clients’ corporate identity, logo designing, brochure designing, web maintenance and print material designing. The expert team here provides cutting-edge creative ideas to create effective business cards, marketing collaterals, tri-fold brochures, corporate logo and more.
