The Unilever logo is one of the renowned logo designs which has a very strong message about the company. Look closely at the logo and you will find about 25 icons joined together to form the shape of the letter ‘U’. Each of these icons represents different things which are closely related to the corporate identity and products.

Unilever Logo

Here is what each of the icons in the Unilever Logo are and what they stand for.

1.    Sun – the primary natural resource. It also refers to Unilever’s origin in Port Sunlight.
2.    Bee – represents pollination, hard work, bio-diversity. Also represents symbolise environmental challenges
3.    DNA – the genetic blueprint of life. Symbol of bio-science and represents health.
4.    Hand – symbol of sensitivity, care and need. Also represents skin and sense of touch
5.    Flower – stands for fragrance, joy etc and when placed with the hand it symbolize moisture, softness etc.
6.    Palm Tree – a natural resource. Represents nature and certain products of Unilever including the palm oil
7.    Hair – symbol of feminine. Represents beauty and good looks. Placed near a flower to mean softness, fragrance, cleanliness etc.
8.    Sauces/spreads – suggests blending of flavours, taste etc
9.    Bowel – represents ready to eat food
10.    Spoon – represents taste, cooking, nutrition etc
11.    Spice – represents flavours, fresh ingredients taste etc
12.    Fish – represents non-vegeterian food
13.    Sparkle – represents energy, shine, cleanliness, health, goodness etc
14.    Bird – the symbol of freedom, getting more out of life.
15.    Plant – symbolize growth, nature, natural ingredients etc
16.    Lips – represents beauty, looks, good taste etc
17.    Ice cream – represents joy, delight, pleasure, celebration etc
18.    Recycle – represents part of the company’s social responsibility and commitment to sustainability
19.    Particles – refers to science, bubbles, fizz etc
20.    Frozen – represents frozen items, freshness, etc. It is a transformational symbol.
21.    Container – refers to good packaging
22.    Heart – the symbol of love, care and affection and can be extended to mean healthy heart
23.    Clothes – stands for fresh laundry, good looks
24.    Wave – signifies cleanliness, freshness and vigour
25.    Liquid – symbolize purity, clean water, freshness and so on

Pixel Avatar is a top-notch online design agency offering cutting edge design solutions. We provide support to our clients in creating their corporate identity, logo designs, marketing collaterals and brochure designs. We offer creative print advertisements, website designing and web maintenance too.

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Your business card should reflect your brand image. It is important to follow your corporate colour even in the business card. Link it to your logo and corporate image of your company. Remember to that consistency is important even for your business card.

Don’t compromise on quality: You wouldn’t choose an ill dressed person to represent your company in a business meet, would you? This is the same with your business card. Do not think that your business card is just a small piece of hard paper with your name and contact details. Your business card is the key to future business. It acts as your company’s representative.

Make sure that your business card is designed with utmost care and the content is error free. It is essential to print your business card in a good quality, durable paper or other materials. It is not compulsory that your business card has to be hard paper always. You can look for other options which will suit your brand.

Avoid complexity: You can achieve unbeatable designs through graphic designing these days. One can easily be tempted to use to create sophisticated designs for business cards. It is wise to keep the design simple but attractive. Business cards that are clear, well aligned and to the point are usually more effective than multi-coloured, complex and multi-font business cards.

Apt size: Can your business card be easily slipped into a purse or the pocket of a shirt? Does it have enough space within the margin to contain all the information it should contain? Do not squeeze in the content of your business card in a small font; people are not going to strain their eyes for your benefit.  Similarly, if your business card is too big to carry around in a purse or a pocket, chances are that it will soon be lost. And with it goes your business opportunity too. Pay attention to shape than size.

Pixel Avatar is the best online design agency in India, taking care of the clients’ corporate identity, logo designing, brochure designing, web maintenance and print material designing. The expert team here provides cutting-edge creative ideas to create effective business cards, marketing collaterals, tri-fold brochures, corporate logo and more.

If you are planning to create your company brochure or business brochure, the below given tips might serve you great values.

What type of brochure is yours?

There are different types of brochures. These varieties are not based on the styles or execution, but the purpose it serves.

Leave-Behind Brochure: these brochures are left behind with your clients/potential customer, after a client meeting for his further reference.

Point-of-sale Brochure: these brochures are usually kept at the counter (usually banks/checkout points/ticket counters) where a potential customer can pick one as he stands in the queue.

Respond Enquiry: if a potential customer/client asks you about a particular service/product, you can mail this brochure to them.

Direct Mailer: it will be fantastic idea if you can include your brochure in your direct mailer package.

Sales Support Tool: as the name suggest, it is your support tool for sales. You can leave it with your customer just like a leave-behind brochure. It will contain all the information you would want your customer to remember.

Can your brochure stand alone?

Ask yourself if your brochure can stand alone. Some companies speak about all their products and services in a single business brochure while the others design brochures for just a single product/service. If your brochure is to be used along with other sales materials, then form the content accordingly.

Who is it targeting?

The most essential of all is to know whom the brochure is targeting. If you are making a brochure for secondary school students, there is no point in using technical jargons and heavy words. To convince them is a different art. If you are targeting corporate giants, then better use carefully chosen words. Decide what type of information would your target audience want about your from your brochure.

Always remember that each and every type of brochure serves a particular purpose and they cannot sound the same.

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The first step to brand building is taglines. It is also an integral part of branding too. Over time, the value of a good tagline only increases. A good tagline is definitely your tool for advertising. It itself can be a mode of advertising (remember the “Idea” idea). Once you create a tagline that gels with your logo and company name (corporate identity), the tagline will turn into an effective advertisement.

It is your tagline that creates the first impression for your brand/company. People can remember a beautiful tagline even better than a company name. For the same reason, as time passes your tagline gathers trust and reorganization. And as it continues, it starts gathering dust. Yes, not always an old tagline is an effective tagline. People will get tired of hearing the same tagline and get bored of it. This is the reason why corporate companies keep changing their taglines every few years. People will easily loose interest and stop believing in the promise you give them.

It is never too late to change your tagline and churn out a new innovative, smart, communication tagline for your company. These taglines can be incorporated in the company websites as well. Most of the web sites design fails to use tagline as an effective tool for their communication. Taglines are the prime opportunity to effectively communicate to the people. Make sure that every page of the company website has the logo and tagline well placed. Most of the website designers do not recognize that taglines create a first impression and communicate as much as a fancy home page.

Pixel Avatar is your online design agency providing effective branding and corporate identity, logo designing, print advertising, web maintenance and more to ensure a successful business.

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Have you noticed the use of the bottle shape in the logo of Coke? Just the while bottle shape on a red background or vice-versa, reminds the world about the leading brand in the bottled cold beverage.

It took many years for the company to arrive at the present bottle shape which by itself promotes the brand. The image below shows the evolution of the current shape of the bottle.

In 1899, the first bottle –in a cylindrical shape looked more like a fashioned perfume bottle. Then in 1900 it adopted the milk bottle design which was changed in 1915 into a shape to which much iteration were made to finally come up with the shape it has now. Though the change was rapid in the beginning, it took 75 years for the coke bottle to take this form from the third design they formed.

This design of the packaging has been used widely in their advertising to promote their product. (This is something that even their best competitor has not used). Such is the benefit of unique packaging. Consumers will remember the brand at the sight of it. Once he is in the retail shop, this packaging will capture his attention in no time and thus increase the possibilities of sales.

Pixel Avatar is your online design agency providing effective branding and corporate identity, logo designing, print advertising, web maintenance and more to ensure a successful business.

Whether you plan it or not, every business, small or big, creates an identity of its own by the way you approach your interaction with your audience. This interaction will include everything tangible and intangible that relates to your company or product. Leading companies were successful in creating this image in the minds of the people which gained them credibility. Small business also requires a good corporate identity to progress.

To appropriately promote your business, you must know what people think about your company and brand. If it is a negative one, immediate actions should be taken to create positive impression in peoples mind. If your company already have a positive image, then it is up to you to build it. This is because, a good corporate identity is what will act to bring you success. In short, corporate identity decides your business growth.

Your corporate identity will reflect in your corporate logo, tagline, advertising, product packaging, customer interaction, corporate website, and anything that will carry your company name or brand name. Always keep in mind that corporate identity is in constant interaction with the common people which includes your current customers and prospects as well. Get the help of a professional agency to build the right kind of corporate identity and promote it to ensure successful business.

Pixel Avatar is an online design agency designing your logos, creating effective print advertisements, brochures, handling your web maintenance, enhancing corporate identity and making marketing collaterals. You can always find our team of professionals at your service.

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In the year 2010, Honda decided to back out of the joint venture. The Hero Group decided to go forward and soon bought the shares held by Honda. This lead to the re-branding of the company.
The company was renamed as Hero MotoCorp in August 2011. It was given a completely new brand identity by a renowned agency from UK. The new Hero MotoCorp logo was unveiled in a grand event at London in the presence of celebrities including Akon, Shah Rukh Khan and Ranbir Kapoor.

The new logo design for Hero Motocorp has the word Hero staring with a capital H, and all the other letters in lowercase.  The brand identity embellishes in the colors of red and black upon a crisp white background. The logo also includes of a triangle, a parallelogram and a trapezoid as its elements which together form the letter ‘H’ symbolizing Hero in 3 dimension.

Pixel Avatar is an online ad agency (online design agency Chennai) with a difference. If you want your brand identity to strongly represent the purpose of your business, choose from various corporate identity packs offered at Pixel Avatar. Also check out for the best deals on logos, brochures and websites on www.pixelavatar.com.

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Style: logo must have universal appeal. You cannot keep changing your logo every now and then, so it is important to consider every minute details of your company that is to be conveyed before concluding on a logo design.

Distinct: make your logo stand out in the crowd. Never copy a style or design from other logo or open images. Try to use a variety shape and colour so that your logo does not fall into the clutter. Create your own design with the help of a logo creator.

Global Approach: do not create a logo that does not appeal to the global market. Even if your market is limited specific location now, it may grow tomorrow. You might not be able to alter your logo frequently. Keep in mind the global market and create a logo that will catch the attention of the people.

Convey It Right: your intention while creating a logo is to give shape to your corporate identity. Do not try to portray a funny looking or multi coloured shapes unless they are genuinely essential.

Legibility: keep the logo design simple. Being creative does not mean that you can bring out sophisticated art work and incorporate them to form a logo which is difficult to understand. Do not try out complex designs that cannot convey the message correctly. Common people must be able to understand what your logo stands for.

First Impressive Counts: Remember that your logo is going to represent your corporate identity anywhere and everywhere it goes. Your logo must be able to create that good impression the first time itself.

Pixel Avatar is an online design agency delivering effective business communication strategies including logo design, brochure design, print advertisements, web maintenance and so on. The professional creative team in Pixel Avatar brings together their expertise in different fields together to workout the most exclusive solutions for your business communication.

Your web designer is responsible for the look and feel of your website. Your website designer should know how to make a website for your company with all the interactive and interesting elements that suits your corporate identity. Make sure your web designer has all the qualification and experience required for his job and can implement them with a little creativity. He should be able to create an attracting website which has all it components in place and that is really user friendly. Your viewers would not like websites that confuse them. An incorrectly created website cannot bring you business, but loss. See if your web designer understands the company identity and create something that will work perfectly for you. He must be able to make your website error free and keep it safe from virus like threats. Discuss what you want to achieve through your website with your website developer. This will act as an encouragement as well as your web designer will understand your requirement specifically. Your website designer is an asset to your company.

Pixel Avatar is the right online designing hub for creating websites. Here, we have professional web designers with many years of experience and have the right mix of talent and expertise to  create the best user friendly website that enhance the company image. We also offer services including logo design, brochure design, graphic design and more.