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The Magic of Colours in Your Website

Dec 9th

Posted by admin in Design agency

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Graphic design can do a lot to your website. It is a very powerful tool through which colours can be effectively put to use. Colours are absolutely a prime element in your website. It has the power to control the viewer’s emotions.

You can create a welcoming website and can possibly turn the viewers to customers once you choose the correct colours to evoke the correct response in the visitors. Professional graphic designers can guide you to select the right colours for your website.

Here are the three basic concepts of colours that can be used in websites:

Active colours – these are warm colours including yellow, orange, red etc. these colours enforce positive attitude, joy, confidence, warmth, creativity etc.

Passive colours – these are soothing colours including blue, green, purple etc which enforces contentment and restoration.

Neutral colours – these are white, grey, beige, taupe etc which are generally used along with other colours to bring about a transition.

General understanding of the use of colours is that pink can create a soothing atmosphere while yellow can make the visitor feel energetic and cheerful. White symbolises purity and go well with all the other colours while black is the colour of power, discipline, and such. Orange is a colour that can increase your appetite and red can give your website viewers the feeling of power. Purple is considered to be a colour that create a feeling of mystery but at the same time comfy and blue can completely relax your visitors. Green is the most eye friendly colour that is more earthen and mentally refreshing.

Incorporating these small tips on colours along with your design ideas, you will have a wonderful website that supports your business completely.

Pixel Avatar is the best online design agency in India with a strong team of professional designers providing exclusive graphic designing concepts, web designing solutions, Search engine optimization, print and logo creation ideas.

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Know your Brochure

Dec 6th

Posted by admin in Ad design

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Brochures are of many types and according to the purpose they serves, the style and the content varies. Brochures have the ability to work along with your other sales materials and media as well as have the power to stand alone.

If you are planning to create your company brochure or business brochure, the below given tips might serve you great values.

What type of brochure is yours?

There are different types of brochures. These varieties are not based on the styles or execution, but the purpose it serves.

Leave-Behind Brochure: these brochures are left behind with your clients/potential customer, after a client meeting for his further reference.

Point-of-sale Brochure: these brochures are usually kept at the counter (usually banks/checkout points/ticket counters) where a potential customer can pick one as he stands in the queue.

Respond Enquiry: if a potential customer/client asks you about a particular service/product, you can mail this brochure to them.

Direct Mailer: it will be fantastic idea if you can include your brochure in your direct mailer package.

Sales Support Tool: as the name suggest, it is your support tool for sales. You can leave it with your customer just like a leave-behind brochure. It will contain all the information you would want your customer to remember.

Can your brochure stand alone?

Ask yourself if your brochure can stand alone. Some companies speak about all their products and services in a single business brochure while the others design brochures for just a single product/service. If your brochure is to be used along with other sales materials, then form the content accordingly.

Who is it targeting?

The most essential of all is to know whom the brochure is targeting. If you are making a brochure for secondary school students, there is no point in using technical jargons and heavy words. To convince them is a different art. If you are targeting corporate giants, then better use carefully chosen words. Decide what type of information would your target audience want about your from your brochure.

Always remember that each and every type of brochure serves a particular purpose and they cannot sound the same.

Pixel Avatar is an online design agency which offers the best design solutions and communication strategies in India. We provide cutting edge brochure design, print advertisement ideas, logo design, taglines, corporate identity and more.

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