Posted by admin in Ad design
Your brand is always on tight battle with its rival for attention. This battle continues even when they are well arranged on to the shelves of your retail outlet. Placed among hundred other similar and different products, your products will have to win the eye contact of the people who come to purchase. Here, the main weapon of your brand is the look and feel of its package. Most of the people fall for your product in the attractiveness of your packaging. Even if they had no intention of buying your product when they walked into the shop, they might take it home once your package does the magic.
Many times it is noticed that people go to the super market to buy a product, and they end up staring clueless standing in front of the confectionery section, confused to choose one brand out of the mountain of products stocked on the rack. Too many choices confuse them. This is when the package design comes in handy. Many of such people end up buying the product with the most attractive packaging that impressed them in the first 3 second they stand in front of the rack. This means that a product with an impressive cover sells better. Therefore, a good packaging definitely gives an edge to the product when compared to its competitors.
Pixel Avatar is an online design agency offering creative support and business communication solutions. Our team of professionals provide exceptional branding solutions, attractive graphics designing, exclusive web maintenance and other print solutions.
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The design team (graphic design, logo, and brochure creators) then came-up with three exclusive graphic design options which satisfied all the above stipulated specifications. It also presented a basic idea (design option) to provide a transparent section on the package showing the customer what the basmati grains look like and speak itself about its quality it guarantied.
The designer (graphic design, logo, and brochure creator) of this project, Vinod says “I have worked earlier on the package designs of basic food products like wheat and pulses. I feel this project was a challenge to me as I had to infuse the premium quality aspect through my design on the package which will be stocked on the retail shelves of USA, UK and other foreign countries”.
This was how the designs turned out to be (option 3 was later chosen by the client):
The client approved the option 3 but wanted a change in the colour of the design.
And this how the approved package design looked!
Rear Side Of The Package Design
Pixel Avatar is the online design agency which offers graphic design services which include Logo Design, flyer design, graphic design, corporate identity, company logo, banners, standees, handouts and other graphic services.
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