A website is a necessary and measurable primary marketing tool.

Word of mouth referrals is a great way to build your business, but in today’s digital world, where information is available at a click, if you do not have a website, people will think your business is unsuccessful, or, they may find another business in their search that seems more appealing.

Your website is an instant visual presentation of your company. In order to maximize the marketing potential of your website make sure that you keep it as up-to-date as possible. Regular promotions and special offers will make sure that people keep returning.

With website content, you incur no printing, shipping, or postage expenses and updates are quick and easy. It can also be tailored to suit the size of your business and your budget. With a website, you can market to the world in a more cost effective way than anything else you can imagine.

Competition on the Internet has dramatically increased in recent years and the quality of the content of a website is as important as its looks. If you own a store or an office, you probably keep an eye on your competition and always strive to deliver a differentiated product or service to your customers. The Internet works the same way.

It is considerably easier to adopt new tactics for promoting and selling using a website than to update flyers, catalogs and brochures you have already printed. To determine whether changes are needed, you must know your competitor and your visitors and constantly evaluate the performance of your website.

In the short term, all the investment in a well designed, constantly updated website will bring you amazing results.

Pixel Avatar, a trendy, tech savvy web Design Company in India, which has been instrumental in accelerating the growth of many businesses through their focused and result oriented Web Design Services.

Benefits of Having a Website:

1. Far Cheaper and Much More Flexible Than Print Advertising
2. Market Expansion
3. 24/ 7/ 365 VISIBILITY to Prospects
4. Improve credibility: Tell potential customers what you are about and why you deserve their trust and confidence.
5. Growth Opportunity: Tell the world what you have and will achieve

Components of a Website include:

• Domain Name: an URL like www.yourcompany.com which becomes your online address. You sign up for this, usually for a year or more
• Hosting Space: A space in an online server where your website will reside so that people across the globe can access your site 24×7
• Website Design: Information regarding your company, people, products, services with images. It can also have a contact form through which people can reach out to you
• Google Friendly: The website should have page titles & meta tags which makes it easy to be found by Google search.
• Website Maintenance: A website is a dynamic medium & needs constant updates about your new products / services or change in your contact details.

A professional website creates a credible relationship with your customers and communicates a competent approach.

A professional web design agency can offer you all the above services in a single package. You can post or update changes you want in the site, which will be carried out by the agency.

Pixel Avatar, a trendy web design company, which has been instrumental in accelerating the growth of many businesses through their focused and result oriented web design in Chennai, NOW offer a highly potent avenue to address your complete Business website needs.

This web design package priced at Rs.9999 includes:

• Domain Name for 1 Year
• Hosting space for 1 Year
• Up to 5 Pages of your own personal business website
• Contact form with auto-response to address prospective Clients needs
• Google Friendly Site

And you can signup for an exclusive offer of web support up to 31^st March 2013 for an additional charge of just Rs.9999/-

You can visit www.pixelavatar.com or call @ +91 96625 20041 to get started with your business website.

Website Offer

With technology making giant strides, it has become imperative for SME to make their presence felt in the web world as well. Pixel Avatar, a branch out of Pixel Studios, is an organization that assures to give each SME a corporate identity of its own. This identity is created by means of creating and designing websites, brochures, logo, business cards, advertisements and maintaining the web content of the SME. Pixel Avatar is your reliable web partner which understands your business requirements and to achieve this end, provides strong and trustworthy online and offline support model backed up by its professional and qualified web experts.

Pixel Avatar is not just any online design agency. It is the platform that connects your brand to the customers through digital communications and has been doing so effectively since the last decade. Clients swear by the quality and class of work done by Pixel Avatar’s band of competent and expert web designers. The emphasis on quality and hard work is what sets this web design company apart from the others in this field. Pixel Avatar understands that while advertising and promotion of a brand, especially if it is an SME, is important. However, such organizations also have limited resources at their disposal. Hence, their corporate communication needs have to be highly customized. It is to assist the digital communication needs of such SME; Pixel Avatar has come up with a service called ‘one page business website’.

As is evident from the name, this service creates a website design of a single page, but which is all-inclusive and comprehensive. Besides, being economically viable, such a website occupies less space and is therefore, uploaded within seconds.  A website that takes ages to load is sure to put off a person visiting it. With one page website this is not a concern at all. Further, a visitor or prospective customer will be able to find all the required information, including contact information instantly and all at one place. This makes navigation easy and is bound to make a positive impact. The webpage designing should be done cautiously and by experts in the field so as to prevent any disparity between the clients’ demands and the end product. The design and the logo should match. Further, being a single page, the maintenance of the website is also very convenient.

There is little doubt that SME need exposure and a bridge to connect with the target audience. Their requirements for expansion are much the same as those of large businesses, only on a smaller scale. Hence, they need a trustworthy and reliable service provider who is well aware of the technicalities of the web design field and has sufficient experience as well.  Yes, Pixel Avatar fits the bill perfectly.

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Pixel Avatar is a corporate designing agency that deals with the myriad corporate communication needs of the business entities like website design, business card and logo design, designing brochures and website development and maintenance. The services provided by this organization, both online and offline, are of extremely high quality. There is no way one can go wrong if Pixel Avatar is your design partner. It has the support of a highly qualified and professional team behind each of its SME partner. To further the bond with its clients, Pixel Avatar comes up with exceptional offers each month. The unique feature of these web offers is that they are in line with the requirements of the various SME collaborating with it, without compromising on the quality aspect.

Pixel Avatar’s February offer includes,

• One Page Business Website: Avail this offer and get a high quality, all inclusive and attractive webpage for your business. The webpage will flaunt the clients’ contact details. In addition, one will own the domain name and hosting space for one year. The offer also entails home page with logo, content and contact form for enquiries at a remunerative price of Rs. 4,999.

• Logo Offer: Often SME overlook the significance of logo. They fail to understand the pivotal role a logo plays with regards to the future prospects of the enterprises. Pixel Avatar’s expert designers provide logo that truly represents the ideals of the individual clients. These can be printed across print, web and even printing on coffee mug.
  • Clients can avail the Logo Express Pack to get a logo in two days time. The offer price of this package is Rs. 4014 only.
  • Logo Elegance Pack allows clients to have a customized logo by dealing personally with the highly competent designers of Pixel Avatar in just six working days and by shelling out a meager Rs. 6016.
    

  If you are looking to grow and prosper, you definitely need to structure a design for your online marketing. Your website marketing and designing couldn’t have got better and cheaper this month with Pixel Avatar offering you unbelievably low prices. Contact us now to avail the above stated offers and let your business reach newer heights within no time!.

There are millions and millions of websites across the internet. Stuffed with huge amount of information, there are huge assortments of websites for various specific purposes. But there are certain secret ingredients, when added in the right proportion, help you to change your website to something more. It could turn into your online office, online store or even online marketing personnel.

The basic 4 ingredients to cook a successful website;

1. The Looks Matter
Award-winning website design is not the only important aspect of a website. At the same time if your website is not standing up to the basic level of design etiquette then it will reflect a sense of being unprofessional. Even if an organization is worth a few billions, a poorly done website may make the company look small and unprofessional.

2. Content
Provide your target customers with the information they want to know. This requires a good understanding of who your customer is and what he/she wants. Talk to your customers. Talk to your sales people. Detect what are the essential things they do to get what they want. Make a keen study on their decision making process.

3. Navigation
All businesses are not that simple to be explained in one shot. You may have a range of products / services which may cater to different customer types. Your website must be set in such a way that it effectively directs the specific customer to reach his particular destination. Customers must be able to look at your home page and see precisely where they want to go.

4. Capture leads for conversion
At the bottom-line, every website is created to generate leads. If your website can capture this aspect, your website can generate a lot of leads. This will be the smartest marketing tool you have ever applied to your business.

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• Eye catchy headline – The average prospect sees numerous headlines every day. Will yours stand out?
• Copy focused primarily on the prospect –address the prospects problems and remember to bring the benefits to life.
• Is the copy persuasive or descriptive – Use the style suitable for the purpose and check if the tone matches the requirement and keep it consistent
• Clear connection between each feature and benefit should be made
• Highlight the advantages of the product – mention what more can you provide than your competitors
• Summarize the benefits and features at the end
• Support the claims with evidence – Use testimonials, statistics, success stories, reviews, etc
• A call to action is a must – Tell the prospect what to do next
• Make the offer compelling enough to stimulate positive action from the customer’s side
• Use the copy to differentiate the product from the competition. The product should stand out in a crowd of look-alikes
• Check for any mistakes or typos – Check for correct addresses, phone numbers, product names, spellings, and Website URLs and also check if the facts are correct
• Remove clichés
• Use active voice – Try to keep the content in active voice and prefer short sentences
• Use minimum words – make use of bullet points, subheads etc for easy reading
• Define the abbreviation/acronyms at least one time in the copy
• Create a  sense of urgency – explain why the prospect should act now

Pixel Avatar is the best online design agency in India providing practical communication solutions and design strategies to clients. We offer creative logo designs, corporate identity, brochure designs and handle print advertisements, web designing and website maintenance. We provide copywriting support to our clients for effective communication in both online and offline media.

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The Unilever logo is one of the renowned logo designs which has a very strong message about the company. Look closely at the logo and you will find about 25 icons joined together to form the shape of the letter ‘U’. Each of these icons represents different things which are closely related to the corporate identity and products.

Unilever Logo

Here is what each of the icons in the Unilever Logo are and what they stand for.

1.    Sun – the primary natural resource. It also refers to Unilever’s origin in Port Sunlight.
2.    Bee – represents pollination, hard work, bio-diversity. Also represents symbolise environmental challenges
3.    DNA – the genetic blueprint of life. Symbol of bio-science and represents health.
4.    Hand – symbol of sensitivity, care and need. Also represents skin and sense of touch
5.    Flower – stands for fragrance, joy etc and when placed with the hand it symbolize moisture, softness etc.
6.    Palm Tree – a natural resource. Represents nature and certain products of Unilever including the palm oil
7.    Hair – symbol of feminine. Represents beauty and good looks. Placed near a flower to mean softness, fragrance, cleanliness etc.
8.    Sauces/spreads – suggests blending of flavours, taste etc
9.    Bowel – represents ready to eat food
10.    Spoon – represents taste, cooking, nutrition etc
11.    Spice – represents flavours, fresh ingredients taste etc
12.    Fish – represents non-vegeterian food
13.    Sparkle – represents energy, shine, cleanliness, health, goodness etc
14.    Bird – the symbol of freedom, getting more out of life.
15.    Plant – symbolize growth, nature, natural ingredients etc
16.    Lips – represents beauty, looks, good taste etc
17.    Ice cream – represents joy, delight, pleasure, celebration etc
18.    Recycle – represents part of the company’s social responsibility and commitment to sustainability
19.    Particles – refers to science, bubbles, fizz etc
20.    Frozen – represents frozen items, freshness, etc. It is a transformational symbol.
21.    Container – refers to good packaging
22.    Heart – the symbol of love, care and affection and can be extended to mean healthy heart
23.    Clothes – stands for fresh laundry, good looks
24.    Wave – signifies cleanliness, freshness and vigour
25.    Liquid – symbolize purity, clean water, freshness and so on

Pixel Avatar is a top-notch online design agency offering cutting edge design solutions. We provide support to our clients in creating their corporate identity, logo designs, marketing collaterals and brochure designs. We offer creative print advertisements, website designing and web maintenance too.

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You can create a welcoming website and can possibly turn the viewers to customers once you choose the correct colours to evoke the correct response in the visitors. Professional graphic designers can guide you to select the right colours for your website.

Here are the three basic concepts of colours that can be used in websites:

Active colours – these are warm colours including yellow, orange, red etc. these colours enforce positive attitude, joy, confidence, warmth, creativity etc.

Passive colours – these are soothing colours including blue, green, purple etc which enforces contentment and restoration.

Neutral colours – these are white, grey, beige, taupe etc which are generally used along with other colours to bring about a transition.

General understanding of the use of colours is that pink can create a soothing atmosphere while yellow can make the visitor feel energetic and cheerful. White symbolises purity and go well with all the other colours while black is the colour of power, discipline, and such. Orange is a colour that can increase your appetite and red can give your website viewers the feeling of power. Purple is considered to be a colour that create a feeling of mystery but at the same time comfy and blue can completely relax your visitors. Green is the most eye friendly colour that is more earthen and mentally refreshing.

Incorporating these small tips on colours along with your design ideas, you will have a wonderful website that supports your business completely.

Pixel Avatar is the best online design agency in India with a strong team of professional designers providing exclusive graphic designing concepts, web designing solutions, Search engine optimization, print and logo creation ideas.

The flyer has only one objective – your business promotion. There are a number of ways your flyer can achieve this objective. It can either tell people what you can do or tell them what they actually need or inform them what your specialty/offers are. The flyer will also give your details including your business name and other contact details.

The best method to follow to create an effective flyer is to keep it really very simple. Over doing never helps in communication through flyers. Flyers have their own limitation – the limitation of space. Well organized layout with creative graphics and well written, short copy will do all the magic.

Here are some examples of effective flyers done by Pixel Avatar.

Pixel Avatar is the best online design agency in India offering creative communication solutions. Our services include logo creation, brochure designing, print advertisement creation, website designing and web maintenance, flyer designing, marketing collaterals designing etc.

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The first step to brand building is taglines. It is also an integral part of branding too. Over time, the value of a good tagline only increases. A good tagline is definitely your tool for advertising. It itself can be a mode of advertising (remember the “Idea” idea). Once you create a tagline that gels with your logo and company name (corporate identity), the tagline will turn into an effective advertisement.

It is your tagline that creates the first impression for your brand/company. People can remember a beautiful tagline even better than a company name. For the same reason, as time passes your tagline gathers trust and reorganization. And as it continues, it starts gathering dust. Yes, not always an old tagline is an effective tagline. People will get tired of hearing the same tagline and get bored of it. This is the reason why corporate companies keep changing their taglines every few years. People will easily loose interest and stop believing in the promise you give them.

It is never too late to change your tagline and churn out a new innovative, smart, communication tagline for your company. These taglines can be incorporated in the company websites as well. Most of the web sites design fails to use tagline as an effective tool for their communication. Taglines are the prime opportunity to effectively communicate to the people. Make sure that every page of the company website has the logo and tagline well placed. Most of the website designers do not recognize that taglines create a first impression and communicate as much as a fancy home page.

Pixel Avatar is your online design agency providing effective branding and corporate identity, logo designing, print advertising, web maintenance and more to ensure a successful business.

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