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Corporate Identity, What is it?
Jan 24th
The Corporate Identity or the CI as it is popularly known refers to the outer or external “persona“projected by an organization or a particular brand. It is generally a visible expression which could be a patent or a trademark.
This corporate identity helps organizations to answer questions including “who they are”, “what do they offer” and “where are they going towards”. Corporate identity also allows customers to indicate their sense of belonging (ownership) with particular human groups and the society as a whole. The core concept behind having a corporate identity is that everything a company does, everything it owns and everything it sells should replicate the principles and goals of the business.
The Corporate Identity of a company is made up of many visual props:
• Logo (The symbolic representation of the entire brand or organization)
• Stationery (Letterhead, business card, envelopes, etc.)
• Marketing Collateral (Flyers, brochures, handouts, books, etc.)
• Internet Based Identity (Corporate website, product website, blog, etc)
• Products & Packaging (Products sold and the packaging in which they come in)
• Apparel Design (Tangible clothing items that are worn by employees)
• Signage (Interior & exterior design like hoardings and billboards)
All of these elements together create an identity that will hold up the corporate or brand image. The logo design is a corporate identity which wraps up all the entities into one identifiable symbol. This symbol is the avatar and the emblem of the business as a whole.
2012 Brochure Design Ideas
Dec 30th
With New Year comes new ideas for effective brochures. In 2012, there’s going to be a different style adapted for creating business brochures. Market is constantly competing for outstanding looks and styles for their print materials to magnetize the reader’s attention. Here are some new adaptations possible for the elements of brochure including colour, design, style etc. that are going to be a part of brochure designing in the coming year.
Simplistic: The most important and effective idea for all marketing tools is simplicity. Providing a simplistic design will help them withstand the test of time. Use clean, simple patterns, and easy to view layouts.
Neutrals: Along with simplistic designs, neutral hues including slate gray, blue, khaki and the like is expected to create a revolution. Neutral colours are comfortable on the eye. They provide a great background to display your pictures. They create a simple contrast and let the image stand out and your branding comes through.
Circles: Out goes the square and rectangular pattern for brochure with this year. The next trend that’s going to create a wave in the designing of brochures could be the ‘Circles’. Circles will be the in-thing for every marketing material. From website to brochures, the shape will receive a warm welcome. Try using circle as frames for your brochure’s artwork.
2012 will certainly be a year of simplicity. These small tips incorporated in your brochure design, you might create a brochure par excellence for the year ahead. This will freshen up the looks of the brochure and will be in-step with the time.
Pixel Avatar is an online design agency offering unparallel design solutions to clients around the world. With a strong creative team continuously working to enhance the communication and design strategies, Pixel Avatar provides excellent brochure designing and print ads, develops websites and handles web maintenance, create cutting-edge logos and marketing collaterals.
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