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Why Women “Think Pink”

admin — Thu, 08 Mar 2012 08:47:09 +0000

Pink Roses, Pink Candy, Pink Dresses, Pink shoes, even Pink MOBILES!!!!! Watch any girl or young woman and there will be at least two elements of Pink in their attire.

What is it with Pink and Women? Why this obsession with this dainty colour. Come, let us find out.

Surely you’ve done it before. You see a small baby and, based on the color of the baby’s blanket, decide whether it’s a boy or a girl. Its common knowledge that pink is for girls and blue is for boys. But have you ever wondered why? Why is it that boys prefer blue and girls pink? Is it a cultural phenomenon, as many assume? Or does this distinction between color preferences occur on a different level?

This question is exactly what two neuroscientists working at Newcastle University in Great Britain seek to answer. Doctors Anya Hurlbert and Yazhu Ling created an experiment concerning color preferences among men and women.

The researchers assembled 206 test subjects of both sexes between the ages of 20 and 26 for the study. Most were British Caucasians, but 37 were of Chinese ancestry and were raised in China. The subjects sat before a computer while two rectangles of different colors flashed on the screen. For the purpose of the study, the neuroscientists divided the color spectrum into two halves, red-green and blue-yellow. The rectangles were sorted into these two categories.

The researchers asked participants to quickly choose which rectangle they preferred, and then the computer moved on to another set of rectangles. The findings from the experiment showed that men and women both preferred blue out of this set of basic colors.

When given mixed colors to choose from, the male population of the study showed a wide preference for color blends. But when the women were asked to choose from mixed colors, they tended to prefer colors that moved away from blue and toward the red end of the spectrum, where shades like pinks and lilacs are found. The scientists concluded that the long-held distinction of color preferences among genders had a real basis.

But why? Couldn’t these results be due to the participants being raised in a culture where blue is for boys and pink for girls?

That’s where the Chinese participants came in. To show the pink/blue color preference exists across cultures and is therefore not a cultural construct, the researchers gave the same test to Chinese subjects. The results were similar among the Chinese women and the British women: Both preferred the shades found on the red side of the spectrum.

This lends support to the notion that color preferences among the sexes have a biological basis rather than a cultural one. The researchers hope to support this conclusion with a revised version of the test modified for infants. A very young child, the scientists’ reason, hasn’t yet had a chance to be socialized into a gender role by society. Therefore, any color preferences displayed by babies would have to be innate.

It is also said that blue may be associated with boys because having a boy baby was considered associated with good luck in ancient times. So the boy baby was dressed in blue since that was the color of the sky where the gods lived and was considered a way of warding off bad luck. Same thing in Greece where blue eyes were considered to be able to turn away evil.

In ancient China, red dye was relatively cheap and plentiful whereas blue dye was much more expensive and rare. So it was considered appropriate to dress a son in blue because he would bring a dowry to the family when he married.

There are a lot of theories, proclamations, scientific findings, rationale behind this colour. The irrevocable fact however, is that Pink is an integral part of the feminine world. The cause of this, let us put it cynically as, due to marketing.
On a happier note, let us wish the Women in our lives a happy Women’s day.

Modern Indian Women

admin — Wed, 07 Mar 2012 06:35:16 +0000

In the words of Jawaharlal Nehru: “You can tell the condition of a nation by looking at the status of its women”. As we will be celebrating women’s day on 08th March, Each of us should express our gratitude to all women in our lives, as a mother, sister, friend, and peer.

The status of women in India has been subject to many great changes over the past few millennia.

In modern India, women have adorned high offices in India, including that of the President, Prime minister, Speaker of the Lok Sabha and Leader of the Opposition.

These positive changes took some time to evolve. Many obstacles were encountered and surmounted by determined group of people. Their contributions and struggles resulted in many refreshing and encouraging changes in Indian Society towards Women.

We can now see women employed in all fields not only in clerical jobs but also in I.A.S., I.P.S. and Indian Air Force. There are reservations in legislatures also. There are Chief Ministers who are women. We had a lady Prime Minister.

The year 1995, was declared as the International Year for Women throughout the world. The women were made aware of their status and place in society. There have been many movements in our country as well as in other countries for the advancement of women. Recently there was a world meet of women at Beijing, the capital of China. Women are now no longer in slumber. They are awake and moving fast. They are asserting their rights.

The debate about Man or Woman being superior or inferior to each other is archaic and silly.

A man and a woman are like two wheels of a cart. The cart can move fast and safely too, when both of them pull it in the same direction and with equal strength. Hence no developing country or society can afford to ignore the role of women, if they are to progress.

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Happy 63rd Republic day

admin — Wed, 25 Jan 2012 12:48:19 +0000

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Happy Children’s Day

admin — Mon, 14 Nov 2011 12:18:44 +0000

Today is 14 November. Indians know it as children’s Day. A day dedicated to the next generation of the country. The first Prime Minister of India, Pandit Jawaharlal Nehru believed that children are the future of the nation. His birthday is therefore celebrated as children’s day. This day is all about fun and frolic through which we encourage the talents and creativity of the young minds.

Pixel Avatar, being a creative agency likes to see the growing talents in children and hence wishes every child in the country a very happy Children’s Day!!!

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VIJAYADASHAMI WISHES

admin — Thu, 06 Oct 2011 10:39:24 +0000

Vijayadashami, one of the most important festivals in India, is believed to be the celebration of victory of goodness over evil. The defeat of Mahishasura by Godess Dugra is the legendary story behind this belief. Invoking different forms of Goddess Durga on the nine preceding days, depicting to refresh various karmas and elements in human life, people pray for the rejuvenation of righteousness and goodness in the world on all the ten days.

During this occasion on celebration, Pixel Avatar, the online design agency, wishes all our dear readers a very happy Vijayadashami.

Gandhi Jayanti

admin — Sat, 01 Oct 2011 13:02:08 +0000

The birth anniversary of Mahatma Gandhi, is celebrated as Gandhi Jayanti with reverence all over the country. He was the man who played a significant role for achieving independence for India from the British Empire, with his simplicity and strong willpower! Mohandas Karamchand Gandhi, better known as ‘Bapu’, or Gandhiji, was born on the October 2nd 1869, in Porbander, Gujarat. Gandhiji was a preacher of truth (Satyagraha) and ‘ahimsa’ (non-violence). He started the ‘Satyagraha’ movement for the Indian freedom struggle. He believed in living a simple life and in ‘Swadeshi’. He proved to the world that freedom can be achieved through the path of non-violence – a true symbol of peace and truth! Gandhi Jayanti is observed all over the country, both in government and non-government forums.

Pixel Avatar takes this opportunity to show our gratitude to the Father of Our Nation. Jai Hind!

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World Ozone Day

admin — Fri, 16 Sep 2011 09:20:42 +0000

It had been more than a decade since the world has recognized the urgency of preserving the ozone layer for the protection of the environment. As we speed towards technology and progress, it was observed that we neglected the importance of conserving our natural environment.

The UN in 1995, designated 16 September to commemorate the signing of the Montreal Protocol on Substances that Deplete the Ozone Layer. This commemoration around the world offers an opportunity to focus attention and action at the global, regional and national levels on the protection of the ozone layer.

Pixel Avatar, the online design agency, feels responsible towards conserving the environment and would like to express our gratitude to the world through this day by taking part in the celebration and reminding every single reader about the need for action towards this good cause.

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The Day We Won Independence

admin — Mon, 15 Aug 2011 00:01:05 +0000

Sixty four years ago, on the mid-night of august 15, the struggle for freedom from the authoritarian British ended with the hoisting of the tri-coloured flag depicting the unity and happiness of Indian citizens. Ever since that day, every year, August 15 marks the day of Indian independence. As celebrations fill the air all over the country, people join together irrespective of difference in culture, colour, language or religion. The hard earned freedom and to mark the respect to those heroes of the freedom struggle, the nation unites and hoists the national flag and sings the national anthem.

Pixel Avatar is an online Ad agency, providing professional assistance in web maintenance, logo design, brochures and other print advertisements. As we salute the national flag, Pixel Avatar wishes the nation a very Happy Independence Day!!!

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Kargil War

admin — Tue, 26 Jul 2011 06:20:14 +0000

In remembrance of the courageous Javans and army officers who laid their life for the safety of their country 12 years ago, our nation celebrates the Kargil Victory Day on 26July. It was the time when the whole nation stood together and proved the unity of India. The brave soldiers went to the forefront to fight the enemies and many of them sacrificed their life for the victory of our country. India gave its official casualty figures as 527 dead and 1,363 wounded.

As the nation today, stand together to pay tribute to the great soldiers of our country, Pixel Avatar also wishes to express our respect and gratitude to the Indian Army.

Pixel Avatar is an online design agency providing services in web designing, logo designing, brochures and Print ads. Our team of professionals provide expert assistance and aim for transforming the business identity of our clients.

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National Technology Day

admin — Wed, 11 May 2011 07:08:08 +0000

Pixel Avatar – the online design agency is a truly inspired organization driven by the passion to create technological magnificence across the globe.

Pixel Avatar is an online design agency which offers services in graphic design and other design services. Here at Pixel Avatar, the team of professionals roll out logo design in Chennai, brochure designs, website designs and other print advertisement and marketing collateral designs in the quickest possible time. With the help of our www.pixelavatar.com you can get all your design solutions online.

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