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This corporate identity helps organizations to answer questions including “who they are”, “what do they offer” and “where are they going towards”. Corporate identity also allows customers to indicate their sense of belonging (ownership) with particular human groups and the society as a whole. The core concept behind having a corporate identity is that everything a company does, everything it owns and everything it sells should replicate the principles and goals of the business.

The Corporate Identity of a company is made up of many visual props:
•    Logo (The symbolic representation of the entire brand or organization)
•    Stationery (Letterhead, business card, envelopes, etc.)
•    Marketing Collateral (Flyers, brochures, handouts, books, etc.)
•    Internet Based Identity (Corporate website, product website, blog, etc)
•    Products & Packaging (Products sold and the packaging in which they come in)
•    Apparel Design (Tangible clothing items that are worn by employees)
•    Signage (Interior & exterior design like hoardings and billboards)
All of these elements together create an identity that will hold up the corporate or brand image. The logo design is a corporate identity which wraps up all the entities into one identifiable symbol. This symbol is the avatar and the emblem of the business as a whole.

There are millions and millions of websites across the internet. Stuffed with huge amount of information, there are huge assortments of websites for various specific purposes. But there are certain secret ingredients, when added in the right proportion, help you to change your website to something more. It could turn into your online office, online store or even online marketing personnel.

The basic 4 ingredients to cook a successful website;

1. The Looks Matter
Award-winning website design is not the only important aspect of a website. At the same time if your website is not standing up to the basic level of design etiquette then it will reflect a sense of being unprofessional. Even if an organization is worth a few billions, a poorly done website may make the company look small and unprofessional.

2. Content
Provide your target customers with the information they want to know. This requires a good understanding of who your customer is and what he/she wants. Talk to your customers. Talk to your sales people. Detect what are the essential things they do to get what they want. Make a keen study on their decision making process.

3. Navigation
All businesses are not that simple to be explained in one shot. You may have a range of products / services which may cater to different customer types. Your website must be set in such a way that it effectively directs the specific customer to reach his particular destination. Customers must be able to look at your home page and see precisely where they want to go.

4. Capture leads for conversion
At the bottom-line, every website is created to generate leads. If your website can capture this aspect, your website can generate a lot of leads. This will be the smartest marketing tool you have ever applied to your business.

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If you wish to entice your target customers, customize your marketing strategies and choose a basket of media which will clearly lay-down your marketing communications to your customers in the most effective manner.

Why do brochure designs holds such an importance?
What is there in a brochure design which other marketing tools can’t offer?

A brochure is a comprehensive version of the product’s promotion. One cannot elucidate the advantages or aspects of a product/service using hoardings or print ads.

On the whole, brochure designs represent the business extensively whereas print ads or hoardings provide less opportunity for it. Brochures have the ability to interact with the target customers for a longer duration if they are capable to snatch their attention because once the consumer gets hold of the brochure, he/she will hunt down the content for information.

To make such attraction, the brochure design must have an alluring look. Attracting images and vibrant colors are not the only features to enhance the look. A crisp tagline, professionally written content or even a meticulously designed illustration may help in grabbing the attention of the target audience.

Brochures are highly yielding marketing tool but it must go in line with the nature of the business and target audience in order to reap its utmost advantages.

Along with the milk, freshly harvested rice and sugar may your Pongal pot of this year flow out with cheerfulness and prosperity. Let’s rejoice and share this moment of joy and say “Pongal O Pongal”.

Pixel Avatar Wished you all a very
Happy Pongal

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With their businesses set-course to journey towards a new horizon, soon came their new logos, freshly designed to communicate their “New Avatar”.

Some of the famous brands and Organizations who revamped their logo designs in 2011.

XBOX

Disney Channel

Gap

HMV

Paramount Pictures

Starbucks

Stumble Upon

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Simplistic: The most important and effective idea for all marketing tools is simplicity. Providing a simplistic design will help them withstand the test of time. Use clean, simple patterns, and easy to view layouts.

Neutrals: Along with simplistic designs, neutral hues including slate gray, blue, khaki and the like is expected to create a revolution. Neutral colours are comfortable on the eye. They provide a great background to display your pictures. They create a simple contrast and let the image stand out and your branding comes through.

Circles: Out goes the square and rectangular pattern for brochure with this year. The next trend that’s going to create a wave in the designing of brochures could be the ‘Circles’.  Circles will be the in-thing for every marketing material. From website to brochures, the shape will receive a warm welcome. Try using circle as frames for your brochure’s artwork.

2012 will certainly be a year of simplicity. These small tips incorporated in your brochure design, you might create a brochure par excellence for the year ahead. This will freshen up the looks of the brochure and will be in-step with the time.

Pixel Avatar is an online design agency offering unparallel design solutions to clients around the world. With a strong creative team continuously working to enhance the communication and design strategies, Pixel Avatar provides excellent brochure designing and print ads, develops websites and handles web maintenance, create cutting-edge logos and marketing collaterals.

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Check out the below listed benefits of Flash websites.

The Visual Experience: Flash is one method to entertain your website visitors. Flash websites are more visually attractive and outstanding than the sites designed in HTML. Flash enables you to incorporate 3D graphics and animations which would enhance the total look and feel of your company website.

Independence: Irrespective of the browser you use, Flash is easily downloaded and will look the same in any browser. With flash, you can easily place objects anywhere you want without having to deal tables and other coding hassles.

Interactivity: Flash enables higher level of interactivity than HTML. It helps to create a website that enables rollovers, colour and image changes, it can incorporate sound and movie or background music and more. You can use them all or just select the ones your website would need. Animation – both 3D and 2D are possible with flash in your website.

Ease to Use: Flash can help you include not just videos, but animations as well. Don’t you think your website, be it corporate, personal or other, would look just great with all these? Flash enables you to play the video directly from your website and no links or plug-ins are required.

Search Engine Friendly: didn’t you know that yet? Yes, Flash is easy and search engine friendly. It adds to your search engine optimization. You can now conveniently divert the traffic to your website.

Pixel Avatar is the best online digital agency providing excellent services in website designing print advertising, brochure designing and logo designing. The team of professionals here studies the requirements of the clients and creates tailor made solutions exclusively for them.

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Not every design agency would recognize the importance of this moment like Pixel Avatar does for you to enhance your business. This is the time to reach out to your consumers, the time of business growth. Make your presence experienced in the market with effective brand communication and corporate identity.

To make this Christmas memorable, Pixel Avatar reminds you not to miss out on this opportunity that the year end is bringing you to kick start a new beginning for the next year.

On this special season of celebration, Pixel Avatar presents you the new Season’s Offers. Pixel Avatar has two specially designed offers in store for you. Check them out http://www.pixelavatar.com/festival-offers.asp

All these special offers are a gift from Pixel Avatar to wish you a very Happy Christmas and a Prosperous New Year.

Pixel Avatar can cater to all your basic design needs and stretch the services to almost all realms of online and offline designing. Pixel Avatar has a bunch of professionals dedicated to implementing the most modern technology and innovative ideas to give birth to the new avatar of the clients. We have the experience of serving numerous clients from around the world.

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• Eye catchy headline – The average prospect sees numerous headlines every day. Will yours stand out?
• Copy focused primarily on the prospect –address the prospects problems and remember to bring the benefits to life.
• Is the copy persuasive or descriptive – Use the style suitable for the purpose and check if the tone matches the requirement and keep it consistent
• Clear connection between each feature and benefit should be made
• Highlight the advantages of the product – mention what more can you provide than your competitors
• Summarize the benefits and features at the end
• Support the claims with evidence – Use testimonials, statistics, success stories, reviews, etc
• A call to action is a must – Tell the prospect what to do next
• Make the offer compelling enough to stimulate positive action from the customer’s side
• Use the copy to differentiate the product from the competition. The product should stand out in a crowd of look-alikes
• Check for any mistakes or typos – Check for correct addresses, phone numbers, product names, spellings, and Website URLs and also check if the facts are correct
• Remove clichés
• Use active voice – Try to keep the content in active voice and prefer short sentences
• Use minimum words – make use of bullet points, subheads etc for easy reading
• Define the abbreviation/acronyms at least one time in the copy
• Create a  sense of urgency – explain why the prospect should act now

Pixel Avatar is the best online design agency in India providing practical communication solutions and design strategies to clients. We offer creative logo designs, corporate identity, brochure designs and handle print advertisements, web designing and website maintenance. We provide copywriting support to our clients for effective communication in both online and offline media.

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