A website is a necessary and measurable primary marketing tool.

Word of mouth referrals is a great way to build your business, but in today’s digital world, where information is available at a click, if you do not have a website, people will think your business is unsuccessful, or, they may find another business in their search that seems more appealing.

Your website is an instant visual presentation of your company. In order to maximize the marketing potential of your website make sure that you keep it as up-to-date as possible. Regular promotions and special offers will make sure that people keep returning.

With website content, you incur no printing, shipping, or postage expenses and updates are quick and easy. It can also be tailored to suit the size of your business and your budget. With a website, you can market to the world in a more cost effective way than anything else you can imagine.

Competition on the Internet has dramatically increased in recent years and the quality of the content of a website is as important as its looks. If you own a store or an office, you probably keep an eye on your competition and always strive to deliver a differentiated product or service to your customers. The Internet works the same way.

It is considerably easier to adopt new tactics for promoting and selling using a website than to update flyers, catalogs and brochures you have already printed. To determine whether changes are needed, you must know your competitor and your visitors and constantly evaluate the performance of your website.

In the short term, all the investment in a well designed, constantly updated website will bring you amazing results.

Pixel Avatar, a trendy, tech savvy web Design Company in India, which has been instrumental in accelerating the growth of many businesses through their focused and result oriented Web Design Services.

A Marketing Kit enables you to attract new customers, educate existing customers, form new partnerships, educate suppliers and attract prospects. A good Marketing Kit is so powerful that it helps in enhancing the visibility of your business and in your clients and prospects arriving at immediate positive decisions about your offerings.

Usually a business will have a visiting card, letter head and a brochure. But, depending on the prospects a business tries to reach out, the marketing kit can consist of one or several of the below items.

-         Corporate Brochure

-         Folder Design

-         Poster Design

-         Dangler Design

-         Standee Design

-         Flyer Design

-         Hoarding Design

-         Magazine Advertisement Design

-         CD Top & Inlay Card Design

-         Invitation Design

-         Greeting Card Design

-         PPT Template / Word Template

-         Biz Card / Letter Head / Envelope

Remember, these components are the initial impression that your prospects are exposed to regarding your company.

Here are some ways your business can benefit from a Marketing Kit:

-         It keeps your Marketing Efforts Consistent:

This is ideal for building brand awareness and trust.

-         It tells customers why they need you:

It tells them, quickly, that you know their expectations and why they can trust you to help.

-         It keeps you on track:

A Marketing Kit contains everything your clients will want to know about your operations, your motivations and your results. Knowing exactly what your business is all about will help you capture your unique positioning.

-         It saves you time:

With a Marketing Kit, everything you need to follow up with a lead is right there. Simply refer to your Marketing Kit for all you need. Then, spend your saved time doing what you do best – making your clients happy!

These are all factors that anyone would find appealing, especially prospects.

Pixel Avatar, a top-notch design agency, has designed result oriented Marketing Kit for many businesses. It has launched an exclusive Marketing Kit Package which consists of Brochure Design + any 5 design packages which will complete your exclusive marketing kit.

You can visit http://www.pixelavatar.com/festival-offers.asp or call them at + 91 99625 20041 to place your order.

No matter what stage your business is at, you will always benefit from a professional Marketing Kit, which will help you stand out from the crowd, to your prospective clients.

Benefits of Having a Website:

1. Far Cheaper and Much More Flexible Than Print Advertising
2. Market Expansion
3. 24/ 7/ 365 VISIBILITY to Prospects
4. Improve credibility: Tell potential customers what you are about and why you deserve their trust and confidence.
5. Growth Opportunity: Tell the world what you have and will achieve

Components of a Website include:

• Domain Name: an URL like www.yourcompany.com which becomes your online address. You sign up for this, usually for a year or more
• Hosting Space: A space in an online server where your website will reside so that people across the globe can access your site 24×7
• Website Design: Information regarding your company, people, products, services with images. It can also have a contact form through which people can reach out to you
• Google Friendly: The website should have page titles & meta tags which makes it easy to be found by Google search.
• Website Maintenance: A website is a dynamic medium & needs constant updates about your new products / services or change in your contact details.

A professional website creates a credible relationship with your customers and communicates a competent approach.

A professional web design agency can offer you all the above services in a single package. You can post or update changes you want in the site, which will be carried out by the agency.

Pixel Avatar, a trendy web design company, which has been instrumental in accelerating the growth of many businesses through their focused and result oriented web design in Chennai, NOW offer a highly potent avenue to address your complete Business website needs.

This web design package priced at Rs.9999 includes:

• Domain Name for 1 Year
• Hosting space for 1 Year
• Up to 5 Pages of your own personal business website
• Contact form with auto-response to address prospective Clients needs
• Google Friendly Site

And you can signup for an exclusive offer of web support up to 31^st March 2013 for an additional charge of just Rs.9999/-

You can visit www.pixelavatar.com or call @ +91 96625 20041 to get started with your business website.

What is it with Pink and Women? Why this obsession with this dainty colour. Come, let us find out.

Surely you’ve done it before. You see a small baby and, based on the color of the baby’s blanket, decide whether it’s a boy or a girl. Its common knowledge that pink is for girls and blue is for boys. But have you ever wondered why? Why is it that boys prefer blue and girls pink? Is it a cultural phenomenon, as many assume? Or does this distinction between color preferences occur on a different level?

This question is exactly what two neuroscientists working at Newcastle University in Great Britain seek to answer. Doctors Anya Hurlbert and Yazhu Ling created an experiment concerning color preferences among men and women.

The researchers assembled 206 test subjects of both sexes between the ages of 20 and 26 for the study. Most were British Caucasians, but 37 were of Chinese ancestry and were raised in China. The subjects sat before a computer while two rectangles of different colors flashed on the screen. For the purpose of the study, the neuroscientists divided the color spectrum into two halves, red-green and blue-yellow. The rectangles were sorted into these two categories.

The researchers asked participants to quickly choose which rectangle they preferred, and then the computer moved on to another set of rectangles. The findings from the experiment showed that men and women both preferred blue out of this set of basic colors.

When given mixed colors to choose from, the male population of the study showed a wide preference for color blends. But when the women were asked to choose from mixed colors, they tended to prefer colors that moved away from blue and toward the red end of the spectrum, where shades like pinks and lilacs are found. The scientists concluded that the long-held distinction of color preferences among genders had a real basis.

But why? Couldn’t these results be due to the participants being raised in a culture where blue is for boys and pink for girls?

That’s where the Chinese participants came in. To show the pink/blue color preference exists across cultures and is therefore not a cultural construct, the researchers gave the same test to Chinese subjects. The results were similar among the Chinese women and the British women: Both preferred the shades found on the red side of the spectrum.

This lends support to the notion that color preferences among the sexes have a biological basis rather than a cultural one. The researchers hope to support this conclusion with a revised version of the test modified for infants. A very young child, the scientists’ reason, hasn’t yet had a chance to be socialized into a gender role by society. Therefore, any color preferences displayed by babies would have to be innate.

It is also said that blue may be associated with boys because having a boy baby was considered associated with good luck in ancient times.  So the boy baby was dressed in blue since that was the color of the sky where the gods lived and was considered a way of warding off bad luck.  Same thing in Greece where blue eyes were considered to be able to turn away evil.

In ancient China, red dye was relatively cheap and plentiful whereas blue dye was much more expensive and rare.  So it was considered appropriate to dress a son in blue because he would bring a dowry to the family when he married.

There are a lot of theories, proclamations, scientific findings, rationale behind this colour. The irrevocable fact however, is that Pink is an integral part of the feminine world. The cause of this, let us put it cynically as, due to marketing.
On a happier note, let us wish the Women in our lives  a happy Women’s day.

The status of women in India has been subject to many great changes over the past few millennia.

In modern India, women have adorned high offices in India, including that of the President, Prime minister, Speaker of the Lok Sabha and Leader of the Opposition.

These positive changes took some time to evolve. Many obstacles were encountered and surmounted by determined group of people. Their contributions and struggles resulted in many refreshing and encouraging changes in Indian Society towards Women.

We can now see women employed in all fields not only in clerical jobs but also in I.A.S., I.P.S. and Indian Air Force. There are reservations in legislatures also. There are Chief Ministers who are women. We had a lady Prime Minister.

The year 1995, was declared as the International Year for Women throughout the world. The women were made aware of their status and place in society. There have been many movements in our country as well as in other countries for the advancement of women. Recently there was a world meet of women at Beijing, the capital of China. Women are now no longer in slumber. They are awake and moving fast. They are asserting their rights.

The debate about Man or Woman being superior or inferior to each other is archaic and silly.

A man and a woman are like two wheels of a cart. The cart can move fast and safely too, when both of them pull it in the same direction and with equal strength. Hence no developing country or society can afford to ignore the role of women, if they are to progress.

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Website Offer

With technology making giant strides, it has become imperative for SME to make their presence felt in the web world as well. Pixel Avatar, a branch out of Pixel Studios, is an organization that assures to give each SME a corporate identity of its own. This identity is created by means of creating and designing websites, brochures, logo, business cards, advertisements and maintaining the web content of the SME. Pixel Avatar is your reliable web partner which understands your business requirements and to achieve this end, provides strong and trustworthy online and offline support model backed up by its professional and qualified web experts.

Pixel Avatar is not just any online design agency. It is the platform that connects your brand to the customers through digital communications and has been doing so effectively since the last decade. Clients swear by the quality and class of work done by Pixel Avatar’s band of competent and expert web designers. The emphasis on quality and hard work is what sets this web design company apart from the others in this field. Pixel Avatar understands that while advertising and promotion of a brand, especially if it is an SME, is important. However, such organizations also have limited resources at their disposal. Hence, their corporate communication needs have to be highly customized. It is to assist the digital communication needs of such SME; Pixel Avatar has come up with a service called ‘one page business website’.

As is evident from the name, this service creates a website design of a single page, but which is all-inclusive and comprehensive. Besides, being economically viable, such a website occupies less space and is therefore, uploaded within seconds.  A website that takes ages to load is sure to put off a person visiting it. With one page website this is not a concern at all. Further, a visitor or prospective customer will be able to find all the required information, including contact information instantly and all at one place. This makes navigation easy and is bound to make a positive impact. The webpage designing should be done cautiously and by experts in the field so as to prevent any disparity between the clients’ demands and the end product. The design and the logo should match. Further, being a single page, the maintenance of the website is also very convenient.

There is little doubt that SME need exposure and a bridge to connect with the target audience. Their requirements for expansion are much the same as those of large businesses, only on a smaller scale. Hence, they need a trustworthy and reliable service provider who is well aware of the technicalities of the web design field and has sufficient experience as well.  Yes, Pixel Avatar fits the bill perfectly.

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Pixel Avatar is a corporate designing agency that deals with the myriad corporate communication needs of the business entities like website design, business card and logo design, designing brochures and website development and maintenance. The services provided by this organization, both online and offline, are of extremely high quality. There is no way one can go wrong if Pixel Avatar is your design partner. It has the support of a highly qualified and professional team behind each of its SME partner. To further the bond with its clients, Pixel Avatar comes up with exceptional offers each month. The unique feature of these web offers is that they are in line with the requirements of the various SME collaborating with it, without compromising on the quality aspect.

Pixel Avatar’s February offer includes,

• One Page Business Website: Avail this offer and get a high quality, all inclusive and attractive webpage for your business. The webpage will flaunt the clients’ contact details. In addition, one will own the domain name and hosting space for one year. The offer also entails home page with logo, content and contact form for enquiries at a remunerative price of Rs. 4,999.

• Logo Offer: Often SME overlook the significance of logo. They fail to understand the pivotal role a logo plays with regards to the future prospects of the enterprises. Pixel Avatar’s expert designers provide logo that truly represents the ideals of the individual clients. These can be printed across print, web and even printing on coffee mug.
  • Clients can avail the Logo Express Pack to get a logo in two days time. The offer price of this package is Rs. 4014 only.
  • Logo Elegance Pack allows clients to have a customized logo by dealing personally with the highly competent designers of Pixel Avatar in just six working days and by shelling out a meager Rs. 6016.
    

  If you are looking to grow and prosper, you definitely need to structure a design for your online marketing. Your website marketing and designing couldn’t have got better and cheaper this month with Pixel Avatar offering you unbelievably low prices. Contact us now to avail the above stated offers and let your business reach newer heights within no time!.

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This corporate identity helps organizations to answer questions including “who they are”, “what do they offer” and “where are they going towards”. Corporate identity also allows customers to indicate their sense of belonging (ownership) with particular human groups and the society as a whole. The core concept behind having a corporate identity is that everything a company does, everything it owns and everything it sells should replicate the principles and goals of the business.

The Corporate Identity of a company is made up of many visual props:
•    Logo (The symbolic representation of the entire brand or organization)
•    Stationery (Letterhead, business card, envelopes, etc.)
•    Marketing Collateral (Flyers, brochures, handouts, books, etc.)
•    Internet Based Identity (Corporate website, product website, blog, etc)
•    Products & Packaging (Products sold and the packaging in which they come in)
•    Apparel Design (Tangible clothing items that are worn by employees)
•    Signage (Interior & exterior design like hoardings and billboards)
All of these elements together create an identity that will hold up the corporate or brand image. The logo design is a corporate identity which wraps up all the entities into one identifiable symbol. This symbol is the avatar and the emblem of the business as a whole.

There are millions and millions of websites across the internet. Stuffed with huge amount of information, there are huge assortments of websites for various specific purposes. But there are certain secret ingredients, when added in the right proportion, help you to change your website to something more. It could turn into your online office, online store or even online marketing personnel.

The basic 4 ingredients to cook a successful website;

1. The Looks Matter
Award-winning website design is not the only important aspect of a website. At the same time if your website is not standing up to the basic level of design etiquette then it will reflect a sense of being unprofessional. Even if an organization is worth a few billions, a poorly done website may make the company look small and unprofessional.

2. Content
Provide your target customers with the information they want to know. This requires a good understanding of who your customer is and what he/she wants. Talk to your customers. Talk to your sales people. Detect what are the essential things they do to get what they want. Make a keen study on their decision making process.

3. Navigation
All businesses are not that simple to be explained in one shot. You may have a range of products / services which may cater to different customer types. Your website must be set in such a way that it effectively directs the specific customer to reach his particular destination. Customers must be able to look at your home page and see precisely where they want to go.

4. Capture leads for conversion
At the bottom-line, every website is created to generate leads. If your website can capture this aspect, your website can generate a lot of leads. This will be the smartest marketing tool you have ever applied to your business.

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