A logo design is an essential part in deporting a brand name to the company in the market. Logo design is in use from the ancient times. We have discussed this in our previous article Enhance branding through logo design.

It is clear that much before technology developed and computers came in vogue logo designs emerged.  With the advancement in science and technology there has been advancement in the trends of logo design also. The advent of computer has further produced new trends in logo design. Let me site few examples which would give you a clear understanding of what it means.

Today we can see there are more abstract designs in use. Say, for example in olden days to represent a globe, the virtual image of globe was used. But this has changed into strokes. The logo in the given picture below depicts it.

Globe logo

You can also envisage the changing trend in the logo designs of AIRTEL below. It denotes professionalism. Custom logo is refined in such a way that it denotes the trademark and integrates a corporate identity to the company

Previous Logo Design

Present Logo Design

There are many such trends in vogue in the present scenario. A logo designer has to update himself every now and then to linger in the market.

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