In order to analyze this, let us take examples of some of the famous logos (and their design) of the corporate world.

Let us start with an examination of McDonald’s logo.

Although the logo design (corporate/company) contains nothing more than a mere “M”, it is still memorable than any other brand in the world. From psychological perspective, the color “yellow”, used in the logo, stimulates the human appetite. No wonder a majority of restaurants and cafés use the color yellow in their logo designing. Another feature of the yellow color is that it is an attention getter. This strengthens the logo even more, as customers are attracted by the color. Hence the McDonald’s logo with a 3D effect success depends greatly on its color rather than its symbol.

Similar to that of the above logo, it has no attractive symbol inside the design, but the color choice used attracts its users the most. The colorful and vivid way using which the name Google is written is responsible for the memorable logo we all remember. Come to think of it, how would you feel if Google was in black and white? It will be pretty strange and unattractive.

Let us pick another famous company logo, the FedEx logo, and analyze the influence of its attributes. This highly praised corporate identity was designed by Lindon Leader of Landor Associates. The focus of FedEx’s  brand identity is the carefully created symbol by the company logo designer. The words contained capital letters for “F” and “E” are predominant, providing one of the most memorable logos in the world. Hence “symbol” became the strong feature for memorization.

Coming to the all-famous Nike logo, the simple and effective symbol is the force behind the success of this spectacular corporate (brand) identity. Although the black color has no apparent effect on people, the simple and minimalist design is what the customers easily remember and recall.

Thus it is a fact that logos become famous because they represent the respective brands best. Depending on the organization , goods sold and all other factors  the designers should be able to judge which is going to represent the strength of the band. It could be color or symbol.
Pixel Avatar, the Chennai based online design agency has touched greater heights in designing and rendering dominant corporate and brand identities across the globe. We at pixel avatar offers services in logo designing, brochure designing, and website development. With the corporate office located in Chennai, Pixel Avatar has extended the client base across the globe.

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