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The Dos and Don’ts of Business Cards
Dec 13th
Check out some of the most important things to remember while creating an effective business card for your business.
Be Brand loyal: Making your business card exclusive and stylish will sound like a good idea, after all to grab the person’s attention is one of the prime purpose of the business card. There is but, no need for an extravagant business card. People would remember your card for the surprisingly outstanding looks, but might not give attention to the details in it. Thus, your business card will fail to serve its purpose. It will also be an unwanted expense too.
Your business card should reflect your brand image. It is important to follow your corporate colour even in the business card. Link it to your logo and corporate image of your company. Remember to that consistency is important even for your business card.
Don’t compromise on quality: You wouldn’t choose an ill dressed person to represent your company in a business meet, would you? This is the same with your business card. Do not think that your business card is just a small piece of hard paper with your name and contact details. Your business card is the key to future business. It acts as your company’s representative.
Make sure that your business card is designed with utmost care and the content is error free. It is essential to print your business card in a good quality, durable paper or other materials. It is not compulsory that your business card has to be hard paper always. You can look for other options which will suit your brand.
Avoid complexity: You can achieve unbeatable designs through graphic designing these days. One can easily be tempted to use to create sophisticated designs for business cards. It is wise to keep the design simple but attractive. Business cards that are clear, well aligned and to the point are usually more effective than multi-coloured, complex and multi-font business cards.
Apt size: Can your business card be easily slipped into a purse or the pocket of a shirt? Does it have enough space within the margin to contain all the information it should contain? Do not squeeze in the content of your business card in a small font; people are not going to strain their eyes for your benefit. Similarly, if your business card is too big to carry around in a purse or a pocket, chances are that it will soon be lost. And with it goes your business opportunity too. Pay attention to shape than size.
Pixel Avatar is the best online design agency in India, taking care of the clients’ corporate identity, logo designing, brochure designing, web maintenance and print material designing. The expert team here provides cutting-edge creative ideas to create effective business cards, marketing collaterals, tri-fold brochures, corporate logo and more.
The Magic of Colours in Your Website
Dec 9th
Graphic design can do a lot to your website. It is a very powerful tool through which colours can be effectively put to use. Colours are absolutely a prime element in your website. It has the power to control the viewer’s emotions.
You can create a welcoming website and can possibly turn the viewers to customers once you choose the correct colours to evoke the correct response in the visitors. Professional graphic designers can guide you to select the right colours for your website.
Here are the three basic concepts of colours that can be used in websites:
Active colours – these are warm colours including yellow, orange, red etc. these colours enforce positive attitude, joy, confidence, warmth, creativity etc.
Passive colours – these are soothing colours including blue, green, purple etc which enforces contentment and restoration.
Neutral colours – these are white, grey, beige, taupe etc which are generally used along with other colours to bring about a transition.
General understanding of the use of colours is that pink can create a soothing atmosphere while yellow can make the visitor feel energetic and cheerful. White symbolises purity and go well with all the other colours while black is the colour of power, discipline, and such. Orange is a colour that can increase your appetite and red can give your website viewers the feeling of power. Purple is considered to be a colour that create a feeling of mystery but at the same time comfy and blue can completely relax your visitors. Green is the most eye friendly colour that is more earthen and mentally refreshing.
Incorporating these small tips on colours along with your design ideas, you will have a wonderful website that supports your business completely.
Pixel Avatar is the best online design agency in India with a strong team of professional designers providing exclusive graphic designing concepts, web designing solutions, Search engine optimization, print and logo creation ideas.
