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Distinct And Different
May 7th
In the earlier post was discussed, the inevitable functions and utility of product designs that are generated through professional design agencies. Pixel Avatar has helped many companies in designing their product package with its magical hands.
One such client was Top Cchu, a Chennai based company which wanted to launch different flavors of its mouth-fresheners Brand.
Here the client has a preconceived idea about how the package must look like. They opted to have a transparent cover with the label of the product placed at the center of the package.
Pixel Avatar took-up this challenge to generate the design for the package. As the product was being newly launched, the client wanted a fresh look for the pack too. Also was bestowed a great responsibility on the designers to show distinction in the packages that will be made in all the multiple flavors.
The team gathered-up and brought many options, also by keeping in mind the specifications given by the client. They were also asked to taste the samples in order to understand the product better.
The designer of this project, Sheik Mydeen says “The mouth-fresheners industry is undersized with less number of players to compete. Top Cchu will be the only mouth-freshener brand offering different flavors. To show freshness and diversity in every flavor of the product pack was the challenge I had to face and win-over”.
The basic design of the package was frozen to be as below:
Packaging Design THE SILENT SALESMAN
Apr 29th
Package design may seem to be a protective container to stock the product on the retail shelves, but it is the “Silent” external manifestation of the brand. Its role is crucial. Here, packaging can be thought about in many different ways, but if we think purely about the purpose of packaging first, we find the purpose that,
1) It contains the product
2) It communicates product information
3) It facilitates product storage and shipment
4) It reinforces branding
The fourth point (branding) is truly a part of the second point (product information), but it bears special mention here for discussion.
If you look at the packaging for the iPod, it satisfies the first point (product containment), and excels at the third (storage and shipment) because it is a cube. But what about the second (product information) and the fourth (branding)? What does the packaging communicate about the product?
The answer is that the packaging simply and elegantly communicates that:
- This is a premium product.
- This is a product from Apple.
- This is an iPod (assuming you know what one is)
- Some product information (assuming you’re pro-active enough to look at the bottom of the box)
Many times we go to the super market to buy a product. Example: a packet of biscuits. But we end up standing in front of the confectionery section, confused to choose one packet out of the mountain of products stocked on the rack. Too many brands and too many varieties to choose from. This is when the package design comes in handy. Many of us at this state end up buying a biscuit packet that has attracted us in the first 3 seconds see stand in-front of the rack.
Thus a product with an appealing wrapper sells more. This gives the product an edge compared to its competitors.
