Today, we're thinking about your business
Corporate Identity, What is it?
Jan 24th
The Corporate Identity or the CI as it is popularly known refers to the outer or external “persona“projected by an organization or a particular brand. It is generally a visible expression which could be a patent or a trademark.
This corporate identity helps organizations to answer questions including “who they are”, “what do they offer” and “where are they going towards”. Corporate identity also allows customers to indicate their sense of belonging (ownership) with particular human groups and the society as a whole. The core concept behind having a corporate identity is that everything a company does, everything it owns and everything it sells should replicate the principles and goals of the business.
The Corporate Identity of a company is made up of many visual props:
• Logo (The symbolic representation of the entire brand or organization)
• Stationery (Letterhead, business card, envelopes, etc.)
• Marketing Collateral (Flyers, brochures, handouts, books, etc.)
• Internet Based Identity (Corporate website, product website, blog, etc)
• Products & Packaging (Products sold and the packaging in which they come in)
• Apparel Design (Tangible clothing items that are worn by employees)
• Signage (Interior & exterior design like hoardings and billboards)
All of these elements together create an identity that will hold up the corporate or brand image. The logo design is a corporate identity which wraps up all the entities into one identifiable symbol. This symbol is the avatar and the emblem of the business as a whole.
4 Key Ingredients of Successful Website
Jan 20th
Websites! Websites! Websites!
There are millions and millions of websites across the internet. Stuffed with huge amount of information, there are huge assortments of websites for various specific purposes. But there are certain secret ingredients, when added in the right proportion, help you to change your website to something more. It could turn into your online office, online store or even online marketing personnel.
The basic 4 ingredients to cook a successful website;
1. The Looks Matter
Award-winning website design is not the only important aspect of a website. At the same time if your website is not standing up to the basic level of design etiquette then it will reflect a sense of being unprofessional. Even if an organization is worth a few billions, a poorly done website may make the company look small and unprofessional.
2. Content
Provide your target customers with the information they want to know. This requires a good understanding of who your customer is and what he/she wants. Talk to your customers. Talk to your sales people. Detect what are the essential things they do to get what they want. Make a keen study on their decision making process.
3. Navigation
All businesses are not that simple to be explained in one shot. You may have a range of products / services which may cater to different customer types. Your website must be set in such a way that it effectively directs the specific customer to reach his particular destination. Customers must be able to look at your home page and see precisely where they want to go.
4. Capture leads for conversion
At the bottom-line, every website is created to generate leads. If your website can capture this aspect, your website can generate a lot of leads. This will be the smartest marketing tool you have ever applied to your business.
