Every Logo that we see on top of hoardings, as we travel on the road, has something to communicate. The logos we come across everyday, communicate the dream of every visionary who wanted the name of their brand to be heard all over the region. The logo is the face of these visionary individuals, which represents them in the Business World.

One such visionary, a client of Pixel Avatar wanted to make a mark on the hospitality and service business by launching this brand to which the logo was to be designed. He wanted the logo to be designed for his upcoming chain of restaurants which will focus on American type of food and more. The client had started this business initiation after being inspired by famous restaurant chain brands abroad and their marketing tactics.

Many brainstorming sessions were conducted in order to create this logo. Then an idea of utilizing the face of the client on the logo design was finalized and the designer, Sheik Mydeen rolled-up his sleeves to bring in the options. The logo you are about to see was iterated thrice and approved by the client with the level of satisfaction.

Iteration1: The Inputs Being Manually Sketched

Iteration2: Finalising the Layout

Iteration3: Finalising the Colour & Font

Iteration4: The Final Logo


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