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Posts tagged logo
Taglines as Your Brand Builders
Nov 29th
How long have you been using your current tagline? Is it still as effective as it used to be?
The first step to brand building is taglines. It is also an integral part of branding too. Over time, the value of a good tagline only increases. A good tagline is definitely your tool for advertising. It itself can be a mode of advertising (remember the “Idea” idea). Once you create a tagline that gels with your logo and company name (corporate identity), the tagline will turn into an effective advertisement.
It is your tagline that creates the first impression for your brand/company. People can remember a beautiful tagline even better than a company name. For the same reason, as time passes your tagline gathers trust and reorganization. And as it continues, it starts gathering dust. Yes, not always an old tagline is an effective tagline. People will get tired of hearing the same tagline and get bored of it. This is the reason why corporate companies keep changing their taglines every few years. People will easily loose interest and stop believing in the promise you give them.
It is never too late to change your tagline and churn out a new innovative, smart, communication tagline for your company. These taglines can be incorporated in the company websites as well. Most of the web sites design fails to use tagline as an effective tool for their communication. Taglines are the prime opportunity to effectively communicate to the people. Make sure that every page of the company website has the logo and tagline well placed. Most of the website designers do not recognize that taglines create a first impression and communicate as much as a fancy home page.
Pixel Avatar is your online design agency providing effective branding and corporate identity, logo designing, print advertising, web maintenance and more to ensure a successful business.
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What logo to Choose
Nov 23rd
When it comes to logo creation, how should a company choose between a word-mark, and a symbol? Here are some effective tips for you:
You can consider a symbol when:
- You cannot translate/pronounce your name easily or when it is too generic, or too long to be used as a logo and when it lacks a global approach.
- When you product needs an emblem on it to differentiate it from others. (sports products/vehicles etc)
- You need to relate the sub-companies/products to the parent company without repeating the logo.
- There is enough time, space and method available to use and make familiar the logo.
Consider a word-mark when:
- Your company/product name is distinctive and attractive.
- The sub-company/products require the support of the parent companies name/logo/reorganization.
- You want your company/product to be recognized by the name.
Pixel Avatar is the best online design agency in India providing highly valued communication solutions and innovative design support. We offer cutting edge graphic designing, logo creation, web designing and web maintenance, print designing etc.
