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Posts tagged Low cost Advertising
BUSINESS CARDS Inexpensive but the most Effective Advertising
Jun 22nd
One of the most powerful, yet ignored weapons in your marketing weapon store is your business card. There are many ways that a person can attract customers to one’s business. Some do this by launching a marketing campaign in the form of an ad in papers or on billboards. Some don’t use marketing at all and just flourish through word of mouth.
On a more personal level if the marketer travels around, the best thing to carry-along is a business card. Business cards are used in big and small businesses. It reflects who it represents. It gives people an idea of what the card holder or the organization is capable of doing. It also reminds the receiver of the service that will be needed in the future.
Production and printing costs of business cards are low, but benefits are high, as they make a statement in the business world. As a result, the market value of business cards is high.
Thus the outlook of the business card has to be unique, out of the box and at the same time show a larger picture of the organization and the person it represents.
The design of the business card must be creative and attractive enough to make people understand more about the brand and its level.
If your business card is effective, the more you will feel confident in representing your brand and at the same time perform marketing under cover.
An interesting example:
This is a business card of a Gym personal trainer. The card made out of the stretchable material depicts that this trainer will help you stretch and exercise well. Even to read the contents of the card one should stretch and perform a mild exercise.
Incoming search terms:
- personal business cards (26)
- personal cards (21)
- business card (12)
- personal business card (9)
- logo personal trainer (7)
- name card (7)
- interesting business cards (5)
- good personal business cards (4)
- personal trainer marketing (3)
- personal visiting card (3)
Distinct And Different
May 7th
In the earlier post was discussed, the inevitable functions and utility of product designs that are generated through professional design agencies. Pixel Avatar has helped many companies in designing their product package with its magical hands.
One such client was Top Cchu, a Chennai based company which wanted to launch different flavors of its mouth-fresheners Brand.
Here the client has a preconceived idea about how the package must look like. They opted to have a transparent cover with the label of the product placed at the center of the package.
Pixel Avatar took-up this challenge to generate the design for the package. As the product was being newly launched, the client wanted a fresh look for the pack too. Also was bestowed a great responsibility on the designers to show distinction in the packages that will be made in all the multiple flavors.
The team gathered-up and brought many options, also by keeping in mind the specifications given by the client. They were also asked to taste the samples in order to understand the product better.
The designer of this project, Sheik Mydeen says “The mouth-fresheners industry is undersized with less number of players to compete. Top Cchu will be the only mouth-freshener brand offering different flavors. To show freshness and diversity in every flavor of the product pack was the challenge I had to face and win-over”.
The basic design of the package was frozen to be as below:
