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Posts tagged online design agency
Check the Effectiveness of Your Copy
Dec 20th
How effective is your copy? Here is a checklist as a quality-control tool for you to make sure your copy effectively communicate all that you want.
- Eye catchy headline – The average prospect sees numerous headlines every day. Will yours stand out?
- Copy focused primarily on the prospect –address the prospects problems and remember to bring the benefits to life.
- Is the copy persuasive or descriptive – Use the style suitable for the purpose and check if the tone matches the requirement and keep it consistent
- Clear connection between each feature and benefit should be made
- Highlight the advantages of the product – mention what more can you provide than your competitors
- Summarize the benefits and features at the end
- Support the claims with evidence – Use testimonials, statistics, success stories, reviews, etc
- A call to action is a must – Tell the prospect what to do next
- Make the offer compelling enough to stimulate positive action from the customer’s side
- Use the copy to differentiate the product from the competition. The product should stand out in a crowd of look-alikes
- Check for any mistakes or typos – Check for correct addresses, phone numbers, product names, spellings, and Website URLs and also check if the facts are correct
- Remove clichés
- Use active voice – Try to keep the content in active voice and prefer short sentences
- Use minimum words – make use of bullet points, subheads etc for easy reading
- Define the abbreviation/acronyms at least one time in the copy
- Create a sense of urgency – explain why the prospect should act now
Pixel Avatar is the best online design agency in India providing practical communication solutions and design strategies to clients. We offer creative logo designs, corporate identity, brochure designs and handle print advertisements, web designing and website maintenance. We provide copywriting support to our clients for effective communication in both online and offline media.
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Intelligent Logo
Oct 21st
To create a logo with the least possible elements and make sense out of every single element is professionals work. Here is a case study of perfect use of negative space in logo.
Elefont logo:
A very simple idea conveys the company name with such beauty in this logo. The small letter e of the company name has been tweaked just a little to make an elephant trunk in the white space. Not much needs to be told about it.
Guild of Food Writers logo:
The perfect combination of food and writing is evident from this logo. It might look like the nib of an ink pen, but there is a spoon in the white space, if you can see. The Guild of Food Writers has got the apt logo for them from this simple image.
Yoga Australia logo:
Simplicity at its best is the apt description for this logo. The woman in yoga posture tells us that it’s for a very professional yoga centre. Look closely and you can find the Australia’s map in the white space in the middle of the logo visualizing the name of the organization.
Creating the tailor-made logos that suite your business and the company name can be done only by professionals who can understand your business really well. Avail the support of experts for your logo design and think out of the box for creative ideas.
Pixel Avatar is an online design agency creating perfect-cut logos and print materials for the right corporate identity. Pixel avatar offers best in class services in graphics, web designing, brochure designing, and marketing collateral creating.
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