Posts tagged print advertisements

Play with your Print Ads

Print is the medium which looks stiff at first sight. One would think that you can have only static print advertisements which speak about out your product or services through words and visuals. Think again. Print medium is as interactive as any other medium if you know how to turn your ideas/USP into creativity. Print medium can visually and verbally reach your audience. You can improvise either on the style of the content or the effectiveness of the visual. But that’s not all. You can play with your paper. That’s right.  Your medium itself can be moulded into a message with the help of creativity and out-of-the-box thinking. Don’t stop with just an idea. Innovate. Build on your base idea till you get something that has been tried never before. The objective of your print ad is to get the attention of the reader, so think how well you can do that. Some print ads not only attract the attention but also retain them and prompt the reader to go through it time and again.

Here is an example:

This is the magazine ad of Land Rover. They have taken their tagline “Go Beyond” way beyond ordinary imagination. Creatively done, the paper has been put to use as the message.

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